The Fine Art of Creating Bilingual Ad Campaigns to Connect with Spanish-speaking Audiences

“Te mereces la mejor buena salud. Estamos aqui aseguararlo.” “You deserve world-class healthcare. We are here to ensure you get it.” That byline on a health services website will warm the hearts of many web users visiting your site. But if you only have it in English, research shows you may be ignoring 13.5% (over …

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