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FIRST STEPS- Start yoru hipaa compliant marketing journey

First Steps: Start Your HIPPA Compliant Marketing Journey

In the era of digital marketing, healthcare organizations face a unique challenge: how to effectively promote their services while safeguarding patients’ sensitive information in compliance with the Health Insurance Portability and Accountability Act (HIPAA). Violating HIPAA regulations can have severe consequences, including hefty fines and damage to reputation. This blog post explores the fundamentals of […]

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HHS Reinstates Randomized HIPAA Audits

Earlier this week, OCR officials confirmed to the Information Security Media Group that HIPAA audits are being reinstated. OCR director, Melanie Fontes Rainer stated“OCR intends to initiate audits of HIPAA-regulated entities later this year. These audits can assist regulated entities in improving their HIPAA compliance and their protection of health information.”  This reaffirms the need

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Rural Maternity Care Crisis

The Center for Healthcare Quality and Payment Reform released an article detailing the crisis in Rural maternity Care. Not only do over half of rural US hospitals not offer labor and delivery services, but many more are at risk of no longer providing maternity care. Hospitals and other healthcare organizations still providing this care should

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2024 Medicare Advantage and Part D Medicare Final Rule

The Medicare Final Rule 2024, released on November 2, 2023, by the Centers for Medicare & Medicaid Services (CMS), impacts remote physiologic monitoring (RPM) and remote therapeutic monitoring (RTM) services reimbursed under Medicare. Key takeaways include RPM exclusivity to established patients, with a reinstated requirement after the Public Health Emergency (PHE). RTM offers flexibility without

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CA Becomes First State to Offer Health Insurance to Undocumented Immigrants

California recently announced it will become the first state to allow all undocumented immigrants to be eligible for state healthcare insurance programs. Beginning on January 1, 2024, around 750,000 adults between the ages of 26 and 49 years old will become eligible to receive Medi-Cal benefits. Previously, this coverage was only available to undocumented immigrants

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Understading Your Patients’ Questions with Answer The Public

Understading Your Patients’ Questions with Answer The Public

UNDERSTANDING YOUR PATIENTS’ QUESTIONS WITH ANSWER THE PUBLIC For ​healthcare providers, understanding ​​patients’ perspectives ​​and concerns is ​​key to providing ​​tailored care and ​​designing impactful ​​outreach. With ​​limited ​​​​time and ​​​​resources, clinics ​​need ​​easy ways ​​to gain ​​insights ​​into ​​what ​​information ​​​​patients are ​​seeking, ​​what ​​questions ​​they ​​have, and ​​how ​​to best ​​meet their ​​​​needs.

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AHA (and others) File Lawsuit Against HHS Regulations

The American Hospital Association (AHA) and allies filed a lawsuit against the U.S. Health and Human Services Office for Civil Rights (OCR). In late 2022, OCR  released guidance that prevented the use of online tracking pixels on both websites and mobile apps. This lawsuit seeks to block enforcement of HIPAA guidance regarding online-tracking technologies. Essentially,

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The Importance of Being Proactive in Healthcare: Saving Lives and Money

The Importance of Being Proactive in Healthcare: Saving Lives and Money

This October is Breast Cancer Awareness Month, a timely reminder of the importance of proactive and preventative healthcare. Mammograms are a critical proactive procedure for early detection. Unfortunately, during these current times of economic uncertainty, patients may be tempted to cut back on preventive medical. However, ​being proactive ​about one’s health is ​more critical now than

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