What is The Google Ad Grant? Â The Google Ad Grant is a recurring annual $120,000 ad grant. Nationally, over 850 health centers are enrolled in the Google Ad Grant program. Qualifying 501(c)(3)s receive a $10,000 per month in-kind advertising credit to be used towards paid search ads on Google. The Google Ad Grant is […]
A Healthcare Perspective On Google Ad Grants vs. Commercial Paid Search Read More »
Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online presence for senior care facilities (SCFs). This comprehensive guide explores the multifaceted approach to reputation management beyond mere reviews, offering actionable insights and best practices tailored specifically for SCFs looking to elevate their digital marketing strategies. Understanding Reputation
Crafting Confidence: Managing Reputation in Senior Living Read More »
Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare industry is struggling to recruit and retain the best people. These challenges are multiplied for FQHCs, not-for-profit senior communities, and non-profit health centers with tighter budgets and fewer resources. Â Recruitment and retention is not just a problem for
Healthcare Hiring hacks: 4 Behavioral Economics Concepts Read More »
Yesterday, a United States District Court Judge in Texas ruled in favor of the AHA, Texas Hospital Association and hospital plaintiffs regarding the bulletins published by the Department of Health and Human Services during 2022 and 2023. Â These bulletins restricted healthcare providers from using standard tracking technologies, specifically Google’s “GA4” and Meta’s pixel. Over the
Judge Rules in Favor of AHA in Lawsuit Against HHS Read More »
The economic state of the United States has been up for debate since 2020. This past March the American Central Bank announced it does not predict a recession in 2024 or 2025 and other economists agree. With this said others like Forbes, Yahoo Finance and Business Insider still predict the possibility of a recession before
Advertising Amidst Adversity: Why Marketing Matters During Tough Times Read More »
FOR IMMEDIATE RELEASE Contact: Reagan Markland Target Continuum 317-807-0520 rmarkland@targetcontinuum.com targetcontinuum.com Target Continuum Partners with Rehavior: A New Era in Healthcare Marketing and Communications Focused on Behavioral Change and Health Equity  Indianapolis, IN — [5/7/2024] — Target Continuum, a leader in healthcare marketing, proudly announces a pioneering partnership with Rehavior, an innovative
New Rehavior Partnership Read More »
At Target Continuum, we aim to support your efforts in reaching more lives and enhancing patient acquisition and retention through effective data management. We are reaching out to ensure you remain informed and compliant with two critical updates regarding Google Analytics and your website’s cookie consent. Google Analytics Update: Google has announced that as of
IMPORTANT UPDATE: Google Analytics & Cookie Consent Compliance Read More »
Last week members of our team attended the 2024 Healthcare Marketing & Physicians Summit. Keaton, Jacob, and Reagan enjoyed three days of insightful lectures, panels, and networking! We know not everyone had the opportunity to partake, so we’ve gathered our key insights to share. Conference Overview: Our team could agree that this was not
Key Insights From HMPS24 Read More »
The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses and geolocation, even on sites without logins or specific treatment/billing information. The update eliminates ambiguity around scenarios where data may
New HHS Guidelines Clarify Key Information For Marketers Read More »
Word of mouth is one of the most influential yet underutilized marketing techniques for healthcare organizations. With patient satisfaction being paramount, cultivating strong relationships with current patients can increase loyalty, improve health outcomes, and attract new patients through referrals. As a healthcare provider’s most valuable marketing asset, current patients’ first-hand experiences, whether good or bad,
From Patients to Promoters: Capitalizing on Word of Mouth Read More »
