Reagan Markland

Projected Growth in Healthcare Analytics Industry

The healthcare analytics industry is poised for unprecedented growth, with projections forecasting an increase from USD 25.89 billion in 2024 to an impressive USD 145.81 billion by 2032, representing a compound annual growth rate (CAGR) of 24.1%. This surge is driven by the growing demand for data-driven solutions to improve patient outcomes, streamline operations, and […]

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Creating a Healthcare Blog That Patients Actually Want to Read

Creating a Healthcare Blog That Patients Actually Want to Read A well-crafted healthcare blog is a powerful tool for educating patients, building trust, and positioning your organization as a reliable source of information. But let’s be honest—many healthcare blogs don’t get read. Why? Because they’re too technical, too salesy, or simply unengaging. Here’s how to

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Timing is Everything: Aligning Healthcare Marketing with Seasonal Patient Needs

Timing is Everything: Aligning Healthcare Marketing with Seasonal Patient Needs The seasons bring about changes that require marketers to continually adjust their strategies. In healthcare, understanding these seasonal shifts in patient engagement and aligning marketing campaigns accordingly is essential to delivering timely care. Every patient has unique needs throughout the year, and data from the

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Meta Advertising Changes

Meta Advertising Changes: Key Impacts for Healthcare Marketers Starting January 2025

During a recent roundtable discussion with healthcare agency founders, we unpacked the significant changes Meta will implement starting in January 2025. These updates will impact how healthcare advertisers manage data, create audiences, and optimize campaigns. Here’s what you need to know and how to prepare:   1. Key Updates to Meta’s Data Handling for Healthcare

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Content is King: Building Value-First Strategies for Healthcare Marketing

In the ever-evolving landscape of healthcare marketing, one truth remains constant: content is king. High-quality, value-driven content can set your organization apart, engage patients meaningfully, and establish your brand as a trusted resource. At Target Continuum, we understand the unique challenges healthcare organizations face, and we know the power of content in overcoming them. Let’s

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Understanding Questions in Senior Care with Answer the Public

For senior care facilities striving to enhance resident engagement and satisfaction, understanding residents’ perspectives and concerns is crucial. Tailored care and effective outreach hinge on these insights, yet time and resources can often limit deeper understanding. Enter Answer The Public, a free online tool that harnesses Google search data to uncover the questions and concerns

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Why You Need Cookie Consent

IMPORTANT UPDATE: Why You Need a Cookie Consent Banner on Your Website

Important Deadline: Please have this configured on your website no later than November 4th, 2024.   With evolving privacy regulations such as GDPR and CCPA, it’s more important than ever to ensure your website is compliant with the latest laws. One crucial step in this process is implementing a cookie consent banner. This banner informs

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A Healthcare Perspective On Google Ad Grants vs. Commercial Paid Search

What is The Google Ad Grant?   The Google Ad Grant is a recurring annual $120,000 ad grant. Nationally, over 850 health centers are enrolled in the Google Ad Grant program. Qualifying 501(c)(3)s receive a $10,000 per month in-kind advertising credit to be used towards paid search ads on Google. The Google Ad Grant is

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Crafting Confidence: Managing Reputation in Senior Living

Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online presence for senior care facilities (SCFs). This comprehensive guide explores the multifaceted approach to reputation management beyond mere reviews, offering actionable insights and best practices tailored specifically for SCFs looking to elevate their digital marketing strategies. Understanding Reputation

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Healthcare Hiring hacks: 4 Behavioral Economics Concepts

Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare industry is struggling to recruit and retain the best people. These challenges are multiplied for FQHCs, not-for-profit senior communities, and non-profit health centers with tighter budgets and fewer resources.  Recruitment and retention is not just a problem for

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