In a time where access to healthcare is increasingly digital, health literacy remains one of the most persistent barriers to achieving better population health. Patients may be surrounded by information, but not all of it is clear, actionable, or even accurate. That’s where healthcare marketers—and especially community-minded outreach partners like Target Continuum—come in. We believe […]

Private equity (PE) investment in healthcare is reshaping the industry, driving consolidation, increasing operational efficiency, and improving the patient experience. However, PE-backed healthcare organizations face unique challenges, including regulatory compliance, digital transformation, and brand differentiation. To thrive in this evolving landscape, healthcare organizations must adopt a strategic marketing approach that aligns with business objectives while

A well-designed landing page can be the difference between a potential patient taking action or leaving your site. For healthcare organizations running digital marketing campaigns, having an optimized landing page is essential to driving conversions, whether that’s scheduling an appointment, signing up for a service, or requesting more information. Here are key best practices to

Creating a Healthcare Blog That Patients Actually Want to Read A well-crafted healthcare blog is a powerful tool for educating patients, building trust, and positioning your organization as a reliable source of information. But let’s be honest—many healthcare blogs don’t get read. Why? Because they’re too technical, too salesy, or simply unengaging. Here’s how to

Timing is Everything: Aligning Healthcare Marketing with Seasonal Patient Needs The seasons bring about changes that require marketers to continually adjust their strategies. In healthcare, understanding these seasonal shifts in patient engagement and aligning marketing campaigns accordingly is essential to delivering timely care. Every patient has unique needs throughout the year, and data from the

In the ever-evolving landscape of healthcare marketing, one truth remains constant: content is king. High-quality, value-driven content can set your organization apart, engage patients meaningfully, and establish your brand as a trusted resource. At Target Continuum, we understand the unique challenges healthcare organizations face, and we know the power of content in overcoming them. Let’s

For senior care facilities striving to enhance resident engagement and satisfaction, understanding residents’ perspectives and concerns is crucial. Tailored care and effective outreach hinge on these insights, yet time and resources can often limit deeper understanding. Enter Answer The Public, a free online tool that harnesses Google search data to uncover the questions and concerns