Marketing

A Lengthy-ish Opinion on Healthcare Marketing in the Age of Consumerism from the Heart of Healthcare Marketing

Modern patients are remarkably different from those in previous generations, particularly in their approach to selecting healthcare providers and researching treatment options. This change was inevitable with the massive influx of health information accessible through digital technology. Healthcare marketing must evolve to address these informed consumers who possess the knowledge and power to select their […]

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5 Marketing Tactics all FQHC Marketers Should Be Doing

1. Reputation Management When it comes to Healthcare, first impressions are everything and it all begins online. Research shows 77% of all patients conduct research before making an appointment with a physician. This data illustrates the importance of building and maintaining a positive reputation online. Facilities should be utilizing tools to optimize reputation and bring

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