Private equity (PE) investment in healthcare is reshaping the industry, driving consolidation, increasing operational efficiency, and improving the patient experience. However, PE-backed healthcare organizations face unique challenges, including regulatory compliance, digital transformation, and brand differentiation. To thrive in this evolving landscape, healthcare organizations must adopt a strategic marketing approach that aligns with business objectives while […]

A well-designed landing page can be the difference between a potential patient taking action or leaving your site. For healthcare organizations running digital marketing campaigns, having an optimized landing page is essential to driving conversions, whether that’s scheduling an appointment, signing up for a service, or requesting more information. Here are key best practices to

Creating a Healthcare Blog That Patients Actually Want to Read A well-crafted healthcare blog is a powerful tool for educating patients, building trust, and positioning your organization as a reliable source of information. But let’s be honest—many healthcare blogs don’t get read. Why? Because they’re too technical, too salesy, or simply unengaging. Here’s how to

Timing is Everything: Aligning Healthcare Marketing with Seasonal Patient Needs The seasons bring about changes that require marketers to continually adjust their strategies. In healthcare, understanding these seasonal shifts in patient engagement and aligning marketing campaigns accordingly is essential to delivering timely care. Every patient has unique needs throughout the year, and data from the

In the ever-evolving landscape of healthcare marketing, one truth remains constant: content is king. High-quality, value-driven content can set your organization apart, engage patients meaningfully, and establish your brand as a trusted resource. At Target Continuum, we understand the unique challenges healthcare organizations face, and we know the power of content in overcoming them. Let’s

For senior care facilities striving to enhance resident engagement and satisfaction, understanding residents’ perspectives and concerns is crucial. Tailored care and effective outreach hinge on these insights, yet time and resources can often limit deeper understanding. Enter Answer The Public, a free online tool that harnesses Google search data to uncover the questions and concerns

What is The Google Ad Grant?   The Google Ad Grant is a recurring annual $120,000 ad grant. Nationally, over 850 health centers are enrolled in the Google Ad Grant program. Qualifying 501(c)(3)s receive a $10,000 per month in-kind advertising credit to be used towards paid search ads on Google. The Google Ad Grant is

Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online presence for senior care facilities (SCFs). This comprehensive guide explores the multifaceted approach to reputation management beyond mere reviews, offering actionable insights and best practices tailored specifically for SCFs looking to elevate their digital marketing strategies. Understanding Reputation

Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare industry is struggling to recruit and retain the best people. These challenges are multiplied for FQHCs, not-for-profit senior communities, and non-profit health centers with tighter budgets and fewer resources.  Recruitment and retention is not just a problem for

The economic state of the United States has been up for debate since 2020. This past March the American Central Bank announced it does not predict a recession in 2024 or 2025 and other economists agree. With this said others like Forbes, Yahoo Finance and Business Insider still predict the possibility of a recession before