What is The Google Ad Grant?   The Google Ad Grant is a recurring annual $120,000 ad grant. Nationally, over 850 health centers are enrolled in the Google Ad Grant program. Qualifying 501(c)(3)s receive a $10,000 per month in-kind advertising credit to be used towards paid search ads on Google. The Google Ad Grant is […]

Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online presence for senior care facilities (SCFs). This comprehensive guide explores the multifaceted approach to reputation management beyond mere reviews, offering actionable insights and best practices tailored specifically for SCFs looking to elevate their digital marketing strategies. Understanding Reputation

Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare industry is struggling to recruit and retain the best people. These challenges are multiplied for FQHCs, not-for-profit senior communities, and non-profit health centers with tighter budgets and fewer resources.  Recruitment and retention is not just a problem for

The economic state of the United States has been up for debate since 2020. This past March the American Central Bank announced it does not predict a recession in 2024 or 2025 and other economists agree. With this said others like Forbes, Yahoo Finance and Business Insider still predict the possibility of a recession before

Last week members of our team attended the 2024 Healthcare Marketing & Physicians Summit. Keaton, Jacob, and Reagan enjoyed three days of insightful lectures, panels, and networking! We know not everyone had the opportunity to partake, so we’ve gathered our key insights to share.   Conference Overview: Our team could agree that this was not

Word of mouth is one of the most influential yet underutilized marketing techniques for healthcare organizations. With patient satisfaction being paramount, cultivating strong relationships with current patients can increase loyalty, improve health outcomes, and attract new patients through referrals.  As a healthcare provider’s most valuable marketing asset, current patients’ first-hand experiences, whether good or bad,

In the era of digital marketing, healthcare organizations face a unique challenge: how to effectively promote their services while safeguarding patients’ sensitive information in compliance with the Health Insurance Portability and Accountability Act (HIPAA). Violating HIPAA regulations can have severe consequences, including hefty fines and damage to reputation. This blog post explores the fundamentals of

Moving with The Times: Adapting Seasonal Healthcare Marketing Strategies to Align with Patient Needs The seasons always bring change, and as marketers, we must continually adapt our strategies in turn. Understanding seasonal patterns in healthcare engagement and strategically aligning campaigns to respond to these changes and patterns can help provide the right care at the

For healthcare organizations aiming to thrive, retaining and expanding utilization of services by existing patients is essential for sustaining growth. Known ​as “patient ascension,” ​the process of ​nurturing relationships ​to encourage broader ​and deeper engagement ​can lead to improved health ​outcomes and ​increased revenue. In this blog, we’ll explore why patient ascension is so important