GROWTH & PROGRESS STARTS WITH
PATIENT OUTREACH & EDUCATION
PATIENT-CENTRIC MARKETING STRATEGIES FOR FORWARD-THINKING Behavioral Health Centers.
Patient-centric marketing for behavioral health centers fosters trust, satisfaction, and loyalty by prioritizing patients' needs and experiences. This approach not only enhances health outcomes, but also attracts new patients, positively impacting the bottom line for healthcare organizations.
BENEFITS OF HEALTHCARE MARKETING
RESULTS DRIVEN TO ACCELERATE YOUR Behavioral Health Center's GROWTH
STEADY FLOWS OF
NEW PATIENTS:
EFFECTIVE MARKETING STRATEGIES ATTRACT AND ENGAGE POTENTIAL PATIENTS, FURTHERING THE MISSION OF YOUR Behavioral Health Center.
ELEVATE A POPULATION’S HEALTH CONSCIOUSNESS:
IMPROVED EDUCATION LEADS TO INCREASED HEALTH CONSCIOUSNESS, RESULTING IN ENHANCED OVERALL HEALTH OUTCOMES.
DIGITAL MARKETING INTELLIGENCE:
LEVERAGE CUTTING-EDGE DIGITAL MARKETING STRATEGIES TO EFFECTIVELY ENGAGE WITH PATIENTS AT THE RIGHT TIME AND PLACE.
Healthcare is EVOLVING.
So should YOU.
Consumers are now more actively involved in their care than ever before.
WHY MARKET
WITH TARGET CONTINUUM
Behavioral Health Center ANALYTICS
Behavioral Health Center VIRTUAL HEALTH ASSESSMENTS
Behavioral Health Center CONNECTED TV
Behavioral Health Center SEARCH / DISPLAY ADVERTISING
Behavioral Health Center
WEB DESIGN
Behavioral Health Center CONVERSION RATE OPTIMIZATION
Behavioral
Health Center
SEO
PROGRESS STARTS HERE
TARGET CONTINUUM
TO AFFECT POSITIVE CHANGE IN POPULATION HEALTH ONE COMMUNITY AT A TIME.
We provide our clients effective and fiscally responsible community outreach, patient education, and data-driven marketing strategies to connect your healthcare providers with more patients and ultimately bridge the gap between health education and better population health outcomes.
A FULL STACK MARKETING
TEAM AT YOUR FINGERTIPS:
Collaborations and Partnerships are a vital role to behavioral health centers looking to make progress towards their growth targets. Target Continuum ensures you have high producing strategies, channels, and team members ready to execute your vision.
WHY HEALTHCARE MARKETING
HOW WE DO IT
MARKETING STRATEGIES TO GROW YOUR INDUSTRY
CONTENT WRITING
Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO.
PR / REPUTATION MANAGEMENT
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation.
SOCIAL MARKETING
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving “common good.” It utilizes the elements of commercial marketing and applies them to social concepts.
CONNECTED TV
Is a form of digital advertising that appears within streaming content. For example, it includes ads shown alongside TV shows or live streams viewed on streaming devices.
SEARCH/DISPLAY
We get your organization at the top of Google and in front of your audience using data driven advertising practices, extensive testing and optimization on results. Communication is key, which is why you’ll get regular reporting updates on advertising effectiveness.
CRO
Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action from current health organizations.
ANALYTICS
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.
PPC ADVERTISING
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines.
GRANT WRITING & ADMINISTRATION
Is the practice of completing an application process for a financial grant provided by an institution such as a government department, corporation, foundation, or trust.
VIRTUAL HEALTH ASSESSMENTS
Allows technology to be used to transfer digital information for remote health care, virtual care focuses exclusively on communication between healthcare providers and their patients.
SEO
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
WEB DESIGN
Web design encompasses many different skills and disciplines in the production and maintenance of websites.
CLIENT REVEWS
FROM CURRENT HEALTH ORGANIZATIONS
Working with TC has been great over the past 3 years. They handle our Google Ads, Display Ads, and website management. Our experience has been very easy. They have been helpful in our marketing initiatives as our internal team is only a team of three. They do all the heavy lifting for us.
— GARDNER HEALTH
OCEAN HEALTH HAS AVERAGED 300 SCHEDULED APPOINTMENT CONVERSIONS PER MONTH THROUGH DISPLAY ADS
300
“Vibrant Health has been in partnership with Target Continuum since 2020. Over the years, we have noticed a positive change in our digital marketing services. Staff are always friendly, knowledgeable, and helpful. "
— ELLEN QUINN
