GROWTH & PROGRESS STARTS WITH
Patient-centric marketing for senior communities fosters trust, satisfaction, and loyalty by prioritizing patients' needs and experiences. This approach not only enhances health outcomes, but also attracts new patients, positively impacting the bottom line for healthcare organizations.
RESULTS DRIVEN TO ACCELERATE YOUR senior communities' GROWTH
EFFECTIVE MARKETING STRATEGIES ATTRACT AND ENGAGE POTENTIAL PATIENTS, FURTHERING THE MISSION OF YOUR senior communities.
Healthcare is EVOLVING.
So should YOU.
Consumers are now more actively involved in their care than ever before.
TO AFFECT POSITIVE CHANGE IN POPULATION HEALTH ONE COMMUNITY AT A TIME.
We provide our clients effective and fiscally responsible community outreach, patient education, and data-driven marketing strategies to connect your healthcare providers with more patients and ultimately bridge the gap between health education and better population health outcomes.
Collaborations and Partnerships are a vital role to senior communities looking to make progress towards their growth targets. Target Continuum ensures you have high producing strategies, channels, and team members ready to execute your vision.
WHY HEALTHCARE MARKETING
Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO.
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation.
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving “common good.” It utilizes the elements of commercial marketing and applies them to social concepts.
Is a form of digital advertising that appears within streaming content. For example, it includes ads shown alongside TV shows or live streams viewed on streaming devices.
We get your organization at the top of Google and in front of your audience using data driven advertising practices, extensive testing and optimization on results. Communication is key, which is why you’ll get regular reporting updates on advertising effectiveness.
Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action from current health organizations.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines.
Is the practice of completing an application process for a financial grant provided by an institution such as a government department, corporation, foundation, or trust.
Allows technology to be used to transfer digital information for remote health care, virtual care focuses exclusively on communication between healthcare providers and their patients.
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Web design encompasses many different skills and disciplines in the production and maintenance of websites.
FROM CURRENT HEALTH ORGANIZATIONS
Working with TC has been great over the past 3 years. They handle our Google Ads, Display Ads, and website management. Our experience has been very easy. They have been helpful in our marketing initiatives as our internal team is only a team of three. They do all the heavy lifting for us.
— GARDNER HEALTH
OCEAN HEALTH HAS AVERAGED 300 SCHEDULED APPOINTMENT CONVERSIONS PER MONTH THROUGH DISPLAY ADS
“Vibrant Health has been in partnership with Target Continuum since 2020. Over the years, we have noticed a positive change in our digital marketing services. Staff are always friendly, knowledgeable, and helpful. "
— ELLEN QUINN