HIV Epidemic

Ending the HIV Epidemic

Grant Overview

As the U.S. continues to respond to COVID-19, increased investments in the Ending the HIV Epidemic in the U.S. (EHE) initiative are vital to regain momentum, advance innovation, and achieve health equity. 

The EHE initiative is scaling up four science-based strategies that can end the epidemic: Diagnose, Treat, Prevent, and Respond. For maximum impact, CDC is continuing to invest in communities most affected by HIV — to help local HIV programs recover, rebuild, and begin to expand EHE strategies in the wake of COVID-19. 

Outreach to deliver key prevention strategies, like pre-exposure prophylaxis (PrEP), will be expanded and strengthened in settings like STD clinics and syringe services programs, which are critical to reaching people at risk for HIV who may not otherwise have access to healthcare. 

These investments are part of a bold U.S. Department of Health and Human Services-wide initiative that strives to end the HIV epidemic in the United States by 2030. If sufficient resources become available, the initiative will eventually expand to other areas.

The initiative’s goal is to reduce the number of new HIV infections in the U.S. by:

HIV Grant Objective

4 Key Strategies for Ending the HIV Epidemic

Patient Out Reach & Education

What is the Best Way to Get in Front of Your Patients

There are many different channels your health center can utilize to put yourself in front of them and educate them about your campaigns. Each channel serves a unique purpose and each one has their advantages, which is why a good marketing mix usually contains a combination of these channels. From creating awareness to creating action, patient outreach is extremely important.

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Play Video

Reach patients where they stream their favorite movies and series across a variety of providers with precise targeting options by utilizing connected tv outreach.

Flood the market with high-reach & high-frequency billboards, providing continous exposure to your message and making a widespread impact.


Display Network

Stay top of mind, control the message, and retarget engaged users by utilizing the display network. This channel works especially well for awareness campaigns.

Search Network

Reach patients exactly when and where they are searching for your services by utilizing the search network. Paid map listings are included in this as well.

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