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Senior Care
MARKETING & OUTREACH
Marketing for to attract assisted living & independent living residents can be tricky. The average senior care lead needs roughly 15-25 touches before converting to your brand and can take anywhere from 60-120 days to close. We keep this in mind when designing each custom senior living campaign for our clients nationwide. We are careful to ensure that your online marketing and outreach efforts are designed to meet individuals and their families where they are in their journey, so when it’s time for a new move they come to you and not your competitor.
Increase Your Flow of New Patients Today.
Our Approach To Senior Care
Marketing & Outreach
Educate
Education is crucial to elevating your target audience’s health consciousness, they don’t know what they don’t know, so its our job to ensure we present your target audience with information that helps them to make healthier decisions that lead to your services.
Attract
Attracting a more educated audience will help to increase the interaction rates we have with advertisements, outreach messages, and content we produce for your audience. Engaging messaging, eye-catching design, and data driven optimization schedules are all contributors to ensuring our campaigns attract the quality eyes to your services.
Convert
Our services are designed to optimize based off conversions, meaning we are driving each and every campaign to get your target demographic to book new or recurring appointments with your team.
Retain
Don’t forget about current patients, ensuring we have consistent messaging through HIPAA compliant outreach strategies helps to retain patients for longer.
Ascend
Grow your patient base with your most valuable asset… Your Current Patient Base! We can help you design strategies that capitalize on your patients ability to recommend you to friends and family as well as help your patients to ascend into a more routine appointment schedule with your team as needed.
Senior Care
Marketing & Outreach
PPC
Managment
Programmatic
Display
Connected
TV
Web Design &
Development
Content
Writing
PR / Reputation
Management
Virtual Health
Screenings
Grant
Writing
PPC - Search Network
We get your organization at the top of Google and in front of your audience using data driven advertising practices, extensive testing and optimization on results. Communication is key, which is why you’ll get regular reporting updates on advertising effectiveness.
- Google Search Ads (PPC)
- Display Ads
- Social Media Ads
- HIPPA Compliant Ads
Programmatic Display Ads
Our team of developers turns a User Experience (UX) into a Patient Experience (PX) that will drive traffic to your site, stimulates action while there, and ultimately allow the customer to connect with your organization. Whether it’s redesigning, updating, or creating solutions to gain more leads, we ensure there is an organized, reliable and visually appealing design to captivate your audience’s attention.
- Full-Stack Web Development
- Conversion Rate Optimization
- Landing Page Creation
- Graphic Design
- HIPAA Compliant
Connected TV
A premier feature giving you access to invaluable insights and marketing tools to better track and promote to your audience. The ability to pinpoint conversions, allows you to replicate results.
- Precise Targeting Options
- Cross-Device & Sequential MessagingÂ
- Specifically Measurable Outcomes
- High Completion Rates
Web Design & Development
Our team of developers turns a User Experience (UX) into a Patient Experience (PX) that will drive traffic to your site stimulation action while there, and ultimately allow the customer to connect with your organization. Whether it's redesigning updating or creating solutions to gain more leads, we ensure there is an organized reliable and visually appealing design to captivate your audience's attention.
- Full-Stack Web Development
- Conversion Rate Optimization
- Landing Page Creation
- Graphic Design
- Dynamic Landing Pages
- HIPAA Complaint
CONTENT MARKETING
By utilizing strategic SEO practices, we create content that get clicks and boosts searchability to your site, while keeping your organizations voice consistent and promoting awareness to your mission across all platforms.
- Informational
- Promotional Ads
- Blog
- Public Relations
- Lead generation
Reputation management
Persona Suite is TC Digital software and our first all in one reputation management, directory listing, and social media scheduler platform. This gives your team the power to enhance your organization’s overall reputation in a highly organized and user-friendly manner. Over 88% of users check reviews before they schedule appointments with providers, our software allows you to get quality reviews where they belong
- Integrated software platform
- Directory Listings
- Social Media Scheduler
- Review Management
- Content Library
- Multi-User
Search Engine Optimization
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
- On-Page, Off-Page, & Technical SEO
- Site & URL ArchitectureÂ
- Speed Index & Load Time
- Title Tags & Meta Descriptions
- Keyword Optimization
See Why Top Clients Trust Us
61
additional new monthly patients
Access Health
- OB/GYN
- 1 provide
- Coral Springs, FL
165%
increase in new website visitors
Berks Community Health
- OB/GYN
- 1 provide
- Coral Springs, FL
★★★★★ 5/5
They are great to work with! Very professional. They are always willing to go the extra mile to support us! Working with Target Continuum’s Google Ad Grant program has resulted in many more new website visitors resulting in many new patients monthly. One of the best investments for our clinics!
- Centerpoint Health, Dayton OH
★★★★★ 5/5
 The company has been an exceptional asset to Gardner Health Services’ marketing efforts. They are an exceptional partner, and our small staff would not be able to fully leverage the grant if not for the expertise of Target Continuum. We value their service and their partnership.
- Gardner Health, San Jose CA
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Our Latest Blogs
A Healthcare Perspective On Google Ad Grants vs. Commercial Paid Search
What is The Google Ad Grant? Â The Google Ad Grant is a recurring annual $120,000 ad…
Crafting Confidence: Managing Reputation in Senior Living
Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online…
Healthcare Hiring hacks: 4 Behavioral Economics Concepts
Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare…