As we go into 2023, having an optimized digital experience is integral to the future of patient care, and analytics data is a treasure trove of user experience information to streamline your patient care. However, as you may have heard, Google is making a big change to its mainstream analytics platform. Universal Analytics (UA) is being phased out in favor of GA4 (Google Analytics 4). This change will significantly impact how you track and measure your website’s performance.

But don’t worry – TC is here to help! We’re experts in all things Google Analytics, and we’ll make sure your transition to GA4 is smooth and seamless. In this article, we’ll explain the switch, and tell you how TC can help you take advantage of all the new features GA4 has to offer.

What Is GA4 and Why Is Google Switching to It?
GA4 is the next generation of Google Analytics. It has been built with speed and accuracy in mind. It offers a more user-friendly interface and more in-depth data tracking. This will help you to better understand your website’s visitors and how they interact with your site.

GA4 was designed to be more flexible and adaptable than previous versions, with a focus on user experience and engagement. GA4 has several new features that make it more user-friendly, including a new interface, easier event tracking, and enhanced reporting capabilities.

The most significant change in GA4 is the switch from a Universal Analytics (UA) tracking code to a GA4 tracking code. The new GA4 code is more efficient and accurate than the UA code, and it’s designed to be used with newer web technologies like AMP and PWA. Google has been gradually rolling out GA4 since late 2020, and it’s now the default option for new Analytics accounts.

Google is making this change to provide the most accurate data possible. They want to ensure users have the best possible experience with GA4. If you’re not using GA4, now is the time to switch.

How Will the Switch to GA4 Impact How We Track Website Data?
GA4 presents several shifts, chief among them being its ability to track user interactions across devices. This means you’ll be able to see not only how users are interacting with your website on desktop and mobile devices, but also how they’re interacting with your website on different browsers and operating systems.

What Are the Benefits of the Google Analytics 4 Upgrade?
GA4 is a complete redesign of Google Analytics, with a focus on data collection through events and conversions. Google Analytics 4 offers a range of advantages that enable users to track their website data in more detail and with more accuracy than before and avoid losing out on visibility.

With this upgrade, you can track user data across platforms and devices, measure website user engagement, and identify demographics more effectively.

Additionally, Google Analytics 4 is better integrated with other applications like Data Studio, allowing you to analyze your user data more deeply.

In summary, you get:

• A simplified user interface that is easier to use and navigate
• A new event-based data model that will allow for more granular tracking of user interactions to provide a better understanding of website performance
• Enhanced insights that will help you make better decisions about your website’s marketing strategy and patient care
• A new conversion tracking system that will provide more accurate data on conversion rates
• Free connection to BigQuery
• No limits on sent data volume
• Debugging syncing with the reporting database

How Will this Impact Our Website Analytics?
When you switch to Google’s latest analytics platform, GA4, you will likely find that your website tracking is improved. The new model’s data-driven approach makes website performance tracking more accurate than ever.

The switch from universal tracking tags to GA4 also offers faster implementation and simpler reporting that can help you make better decisions faster. Plus, with built-in privacy features and machine learning capabilities, GA4 helps protect user data and offer more accurate insights for your website.

How Will this Change the Way We Collect Data Moving Forward?
The way we collect data is going to look drastically different. GA4 focuses heavily on events, which are actions you want users to take on your website.

For instance, if you want users to purchase a product, events let you monitor exactly how many times a user clicked the “buy” button and then actually completed the purchase.

But the best part about switching to GA4 is that it’s much easier for you to implement analytics tracking. You can use GA4’s new feature, “Tag Manager,” which allows you to deploy tags quickly and more easily maintain tags over time. This will enable you to track detailed user activity without having to manually set up multiple tags, saving your organization loads of time and money in the long run.

By monitoring user activity with precision, you can know precisely when an ad campaign has been successful, or a website update has had an impact, so you can make smart decisions that have real ROI-driven results.

How can Target Continuum Help you Apply the Change to Benefit Your Website?
In short, GA4 is an agile gamechanger, and it will significantly impact how website data is tracked.

Are you worried about making the switch from Universal Analytics to GA4? While the move may be daunting, Target Continuum can help you out. Our team of analytics professionals can guide you through setting up GA4 and help you understand how to use it properly.

We’re experts in making sure that your website is running efficiently. We’ll help you get the most out of your analytics, making your website more visible and successful. We’ll also provide regular support and guidance, so that you can keep your analytics up-to-date and make sure it’s working properly.

At Target Continuum, we understand how important it is for health clinics and care communities to have the right analytics on their websites. Our team takes the time to understand your specific needs and goals so that we can provide customized solutions to help you reach your patients and clients, and provide the best care for them. We have experience in web analytics, web design, SEO optimization, and more, so let us help you leverage the best of GA4 to optimize your website and display visibility today!

Book your appointment today to learn more about how we can help.