During a recent roundtable discussion with healthcare agency founders, we unpacked the significant changes Meta will implement starting in January 2025. These updates will impact how healthcare advertisers manage data, create audiences, and optimize campaigns.

Important Deadline: Please have this configured on your website no later than November 4th, 2024.   With evolving privacy regulations such as GDPR and CCPA, it’s more important than ever to ensure your website is

Yesterday, a United States District Court Judge in Texas ruled in favor of the AHA, Texas Hospital Association and hospital plaintiffs regarding the bulletins published by the Department of Health and Human Services during 2022

At Target Continuum, we aim to support your efforts in reaching more lives and enhancing patient acquisition and retention through effective data management. We are reaching out to ensure you remain informed and compliant with

The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses

On March 8, 2024, the Senate passed a bipartisan spending package, providing Community Health Centers with their first substantial funding increase in nearly a decade. This measure, which was earlier approved by the House of

The recent publication in The Annals of Internal Medicine shed light on the extent of healthcare contact among older adults in traditional Medicare. Revealing that seniors spend approximately three weeks a year seeking medical care

Earlier this week, OCR officials confirmed to the Information Security Media Group that HIPAA audits are being reinstated. OCR director, Melanie Fontes Rainer stated“OCR intends to initiate audits of HIPAA-regulated entities later this year. These

More and more states in the U.S. are using Medicaid funds to address the rising homelessness crisis, with at least 19 states investing in initiatives to provide housing for vulnerable populations. California leads with a

The Center for Healthcare Quality and Payment Reform released an article detailing the crisis in Rural maternity Care. Not only do over half of rural US hospitals not offer labor and delivery services, but many

The Medicare Final Rule 2024, released on November 2, 2023, by the Centers for Medicare & Medicaid Services (CMS), impacts remote physiologic monitoring (RPM) and remote therapeutic monitoring (RTM) services reimbursed under Medicare. Key takeaways

California recently announced it will become the first state to allow all undocumented immigrants to be eligible for state healthcare insurance programs. Beginning on January 1, 2024, around 750,000 adults between the ages of 26

In commemoration of World AIDS day on December 1, HRSA released the Ryan White HIV/AIDS Program Annual Data Report. This report included Notably, nine out of ten HIV patients are virally suppressed. A patient is

The American Hospital Association (AHA) and allies filed a lawsuit against the U.S. Health and Human Services Office for Civil Rights (OCR). In late 2022, OCR  released guidance that prevented the use of online tracking