Promote Preventative Screenings During Breast Cancer Awareness Month

Promote Preventative Screenings During Breast Cancer Awareness Month 

October is Breast Cancer Awareness Month, and as a Federally Qualified Health Center (FQHC), you may be looking for ways to market your services to patients in your community effectively. 

Breast cancer is the most common cancer among women in the United States, and the second leading cause of cancer death in women. About 1 in 8 women in the US will develop invasive breast cancer over the course of their lifetime. 

There are many factors that contribute to a woman’s risk of developing breast cancer, including family history, age, personal health history, and lifestyle choices. Mammograms are an important tool for early detection of breast cancer, and can help women catch the disease before it progresses and becomes more difficult to treat. 

Unfortunately, many women who are considered low income do not get mammograms. This is often because they lack insurance coverage or because they cannot afford the out-of-pocket costs. That’s why it’s important for FQHCs to up their game when advertising their services. 

Breast Cancer is extremely treatable when caught early so ensuring your population is being educated is crucial 

In this post, we’ll share some ideas for how FQHCs can outreach to their service area using digital marketing channels and virtual care tools during Breast Cancer Awareness Month. We’ll also provide tips on creating an effective marketing campaign to reach your target audience. 

We aren’t allowed to use our funding for “Marketing”…

We get this response quite often and traditional this can be true. You really aren’t supposed to use FQHC funding (unless specifically designated) to “Market” your clinic. What you are allowed and encouraged to do is increase access to quality and affordable healthcare with most grant funds you receive. Most of which under their allowable use of funds, will list outreach and increasing health education in your service area as a top priority. How else are people supposed to know you adopted a new program or have more capacity to serve them.  In other words…  

Ensure all ads are providing your service area with health education and all these strategies can be an allowable use of funds under most grant opportunities. Always double check, but don’t be afraid of the word “marketing channel” as it’s just as it sounds a channel to ensure your service area gets the proper health information in the most efficient manner. 

Search Advertising

There are many ways in which Federally Qualified Health Centers (FQHCs) can advertise during Breast Cancer Awareness Month. A great way to start is by utilizing search advertising, which can target specific states with free programs such as the “Every Women Counts” program in California.. 

Search advertising channels allow you to provide quality health information surrounding breast cancer to prospective patients in your service area who are searching using  traditional search engines such as Google and Microsoft. This ensures that they are paired with great healthcare options and information when they are at their most curious. This doubles as a great time to brand your clinic as a credible resource for health information.

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Display Advertising 

Display advertising is a great way to reach your target audience during Breast Cancer Awareness Month. Display advertising refers to a mode of online advertising that uses banner ads along with other captivating visual ad formats to advertise services on websites, apps, or social media. FQHCs can use digital display ads to promote their services and raise awareness for preventative health screenings. 

Display ads can target specific demographics, such as isolating your service area, or targeting those who have searched for the BRCA gene information in the past 6 months. They can also be customized to target people who have already been diagnosed with the disease. 

FQHCs should consider using display advertising to reach their target audience during Breast Cancer Awareness Month. It’s a great way to promote your services and raise awareness of the disease.  

By targeting specific demographics, such as those living in areas with a high incidence of breast cancer, FQHCs can customize their ads to reach those who are most likely to be affected by the disease. Additionally, display advertising can be used to target individuals who have already been diagnosed with breast cancer. 

Doing so can promote their services and raise awareness of the disease. Display advertising is a great way to reach people who may not be aware of the risks associated with breast cancer, and it can help FQHCs connect with those who need their services the most. 


Connected TV ads 

Connected TV ads are a great way to reach your target audience during Breast Cancer Awareness Month. Several different connected TV platforms are available, so you can tailor your ad to reach the right audience. 

For example, if you want to reach older women, you can target those who watch cable TV using a cable-connected TV platform. If you want to reach a younger audience, you can target those who use streaming services like Netflix or Hulu. 

Connected TV ads are a great way to reach your target audience during Breast Cancer Awareness Month. They allow you to target specific demographics and are a very effective way to reach people who are already interested in your product or service. 

Connected TVs are televisions that are connected to the internet, allowing you to watch streaming content, including videos and commercials. This makes them a perfect platform for advertising during October, as many people will be spending more time watching TV than usual. 

If you’re looking to reach out to FQHCs during Breast Cancer Awareness Month, connected TV ads are a great way to do it. Contact us today to learn more about this effective advertising option. 

Content Writing 

Target Continuum has the perfect solution for Federally Qualified Health Centers trying to reach new patients during Breast Cancer Awareness Month. Our team of experienced marketers can help you create impactful content that will inspire preventative screenings among your target population. 

We’ll work with you to create targeted ad campaigns using paid media and traditional marketing channels, such as Search Advertising, Display Advertising, and Connected TV ads. We’ll also help you write compelling content that will encourage people to get screened for breast cancer. And we’ll make sure to highlight the free programs available in your state. 


Virtual health Screening tools 

Virtual health screening tools are an essential part of any cancer awareness campaign. They allow people to screen for cancer risk factors without having to visit a doctor or health center. This makes it easy for people to get screened quickly and easily, and it can help increase the number of people who schedule with your clinics. 

Target Continuum offers a variety of virtual health screening tools that can be used during Breast Cancer Awareness Month. Our tools are easy to use and can be accessed from any computer or mobile device. They allow you to screen for breast cancer risk factors, symptoms, and treatment options. 


There are several things your clinic can do to effectively advertise your services to the community during Breast Cancer Awareness Month. 

Target Continuum’s mission is to affect positive change in population health, one community at a time. We do this every day by creating campaigns for over 600 health sites nationwide to:  

  • Increase Your Populations Health Consciousness 
  • Bring in Steady Flows of New Patients to Your Providers 
  • Ultimately Lead to More Lives Saved 

If you’re an FQHC looking to advertise during Breast Cancer Awareness Month, Target Continuum can help. We specialize in reaching the hard-to-reach populations that are most likely to be in need of your services. Contact us today to learn more. 


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