Display Ads
SiteRetargeting
Site retargeting is a display advertising technique we use to display advertising to
people who have previously visited your website. We place something called pixel within
your webpage which sets a cookie in the user’s browser. That cookie allows us to target
the website visitor with advertising elsewhere on the internet using retargeting.
Search retargeting is a tactic in which we create a custom audience of users based on their keyword search behavior and use that audience in your digital advertising campaigns to serve
display ads to users as the browse outside of search results.
Search
Retargeting
EMR / CRM Targeting
EMR targeting is the practice of using first-party data stored in your EMR or CRM, and
other systems to serve more personalized remarketing content to your audience. This
allows us to serve highly-targeted ads to your EMR lists that can be segmented in a
variety of different ways. This process is 100% HIPAA compliant.
People are constantly moving out of cities and into new ones. Since these movers are in a new
area, they will be actively looking for health centers from them and their families. This is the
optimal time to target these movers because once they have found a provider, it is much more
difficult to get them to switch providers.
New Mover Targeting
Behavioral Targeting
The behavioral targeting process we use involves an algorithm compiling web searches,
purchase histories conversion history frequently visited websites, and hundreds of other
data points to create a full user profile, revealing what your audience wants, avoids, and
purchases. Using these data points the algorithm is able to target specific audiences
Geotargeting is a tactic we use where we serve ads to a user based on his or her geographic
location. This can be done on the city or zip code level via IP address or device ID, setting up a
specific mile radius around your health centers, or on a more granular level through GPS signals,
geo-fencing, and more.
Geographic Targeting
IP Targeting
IP Targeting is the process of taking IP addresses and using them for the purpose of more
granular targeting. An IP address is a simple series of numbers. An IP address is a unique
number assigned to a specific device’s network connection. Think of it like a social
security number or a fingerprint, each IP is unique to that specific network connection.
Event recall targeting, similar to captive audience targeting, allows you to capture people’s
device IDs at events they attend, where they work, where they study, where they shop,
conferences they attend, and maps the device back to a household address for targeting.
Event Recall Targeting
Lookalike Targeting
Competitor targeting is a tactic that identifies specific competitors in your market or
region and then targets their audience and customers. In broad terms, you are simply
looking at the patients and prospects of your competitors and finding ways to get in front
of them and draw them to your brand.
Look-alike targeting helps deliver ads to the people who look and act just like your target
audience. It works through a combination of machine learning algorithms, combining the
audience data we select, and an intelligent look-alike modeling algorithm. This results in
a user behavioral pattern.