We’re What Your Marketing Should Have Felt Like A Long Time Ago…
A Different Kind of Healthcare Growth Partner
Built for service-line growth. Designed for the healthcare marketer’s reality.
Healthcare marketing has changed and likely always will.
The pressure is higher.
The scrutiny is sharper.
The expectations haven’t slowed.
Yet most agencies are still operating as if volume, impressions, and channel checklists are enough.
Target Continuum exists to help healthcare marketing leaders grow with clarity, accountability, and confidence inside the complexity they actually operate in.
Why Target Continuum Exists
Healthcare organizations are being asked to generate real growth in an environment defined by:
- Fewer resources
- More internal stakeholders
- More channels and vendors
- More pressure to prove financial impact
- Higher expectations around privacy and trust
At the same time, marketers are expected to:
- Drive net-new patient demand
- Support service-line leaders
- Justify spend to finance
- Work across fragmented vendor ecosystems
Most agencies weren’t built for this reality.
Target Continuum was.
Our Mission
To help healthcare marketing leaders drive net-new patient growth with clarity, accountability, and confidence in a system that finally makes sense.
We believe healthcare marketers deserve:
- A seat at the strategy table
- Clear ownership across partners
- Reporting that aligns with how healthcare actually measures success
- Growth systems that respect patients, providers, and privacy
That belief shapes everything we build.
Our Core Belief
One Agency Can’t (And Shouldn’t) Do It All
The traditional “full service” agency model breaks down in healthcare.
When one agency tries to do everything:
- Expertise gets diluted
- Accountability gets blurry
- Strategy and execution drift apart
We believe the best healthcare growth happens when deep specialists work together under a unified strategy and operating framework.
That belief is the foundation of how we work.
The Partner Stack
Not a Vendor List. An Operating System.
Target Continuum replaces the traditional agency model with something more effective.
Instead of forcing every capability in-house, we operate as the strategic hub that aligns best-in-class partners across:
- Growth strategy & planning
- Paid media & activation
- Creative & content
- Web & conversion optimization
- Data, analytics & attribution
- Privacy & compliance
Each partner brings deep, functional expertise. We ensure they are aligned, integrated, and accountable to the same outcomes.
This is how modern healthcare growth actually works.
We help teams:
- Align strategy and activation from day one
- Reduce wasted spending through stronger targeting and attribution
- Connect campaigns directly to patient demand
- Deliver CFO-ready clarity through true cost-per-acquisition reporting
Our Team
Brian Wright
Keaton Wright
Jerry Hofer
Mindy Grantham
Abby Nelson
Joe Dicks
Tara McBride
