Timing is Everything: Aligning Healthcare Marketing with Seasonal Patient Needs The seasons bring about changes that require marketers to continually adjust their strategies. In healthcare, understanding these seasonal shifts in patient engagement and aligning marketing campaigns accordingly is essential to delivering timely care. Every patient has unique needs throughout the year, and data from the…
During a recent roundtable discussion with healthcare agency founders, we unpacked the significant changes Meta will implement starting in January 2025. These updates will impact how healthcare advertisers manage data, create audiences, and optimize campaigns. Here’s what you need to know and how to prepare: 1. Key Updates to Meta’s Data Handling for Healthcare…
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