News Bites

Judge Rules in Favor of AHA in Lawsuit Against HHS

Yesterday, a United States District Court Judge in Texas ruled in favor of the AHA, Texas Hospital Association and hospital plaintiffs regarding the bulletins published by the Department of Health and Human Services during 2022 and 2023.  These bulletins restricted healthcare providers from using standard tracking technologies, specifically Google’s “GA4” and Meta’s pixel. Over the […]

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New Rehavior Partnership

FOR IMMEDIATE RELEASE Contact: Reagan Markland Target Continuum 317-807-0520 rmarkland@targetcontinuum.com targetcontinuum.com   Target Continuum Partners with Rehavior: A New Era in Healthcare Marketing and Communications Focused on Behavioral Change and Health Equity     Indianapolis, IN — [5/7/2024] — Target Continuum, a leader in healthcare marketing, proudly announces a pioneering partnership with Rehavior, an innovative

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IMPORTANT UPDATE: Google Analytics & Cookie Consent Compliance

At Target Continuum, we aim to support your efforts in reaching more lives and enhancing patient acquisition and retention through effective data management. We are reaching out to ensure you remain informed and compliant with two critical updates regarding Google Analytics and your website’s cookie consent. Google Analytics Update: Google has announced that as of

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New HHS Guidelines Clarify Key Information For Marketers

The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses and geolocation, even on sites without logins or specific treatment/billing information. The update eliminates ambiguity around scenarios where data may

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Recent Study Indicates Ageism in Healthcare Practices

The recent publication in The Annals of Internal Medicine shed light on the extent of healthcare contact among older adults in traditional Medicare. Revealing that seniors spend approximately three weeks a year seeking medical care outside their homes, the study suggests potential issues of both overuse and underuse of healthcare services. NPR’s investigation into the

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HHS Reinstates Randomized HIPAA Audits

Earlier this week, OCR officials confirmed to the Information Security Media Group that HIPAA audits are being reinstated. OCR director, Melanie Fontes Rainer stated“OCR intends to initiate audits of HIPAA-regulated entities later this year. These audits can assist regulated entities in improving their HIPAA compliance and their protection of health information.”  This reaffirms the need

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State Medicaid Funds Addressing Housing Insecurity

More and more states in the U.S. are using Medicaid funds to address the rising homelessness crisis, with at least 19 states investing in initiatives to provide housing for vulnerable populations. California leads with a $12 billion Medicaid initiative aimed at housing homeless patients, while other states like Arizona and Oregon are also dedicating significant

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2024 Medicare Advantage and Part D Medicare Final Rule

The Medicare Final Rule 2024, released on November 2, 2023, by the Centers for Medicare & Medicaid Services (CMS), impacts remote physiologic monitoring (RPM) and remote therapeutic monitoring (RTM) services reimbursed under Medicare. Key takeaways include RPM exclusivity to established patients, with a reinstated requirement after the Public Health Emergency (PHE). RTM offers flexibility without

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