During a recent roundtable discussion with healthcare agency founders, we unpacked the significant changes Meta will implement starting in January 2025. These updates will impact how healthcare advertisers manage data, create audiences, and optimize campaigns. Here’s what you need to know and how to prepare:   1. Key Updates to Meta’s Data Handling for Healthcare […]

Important Deadline: Please have this configured on your website no later than November 4th, 2024.   With evolving privacy regulations such as GDPR and CCPA, it’s more important than ever to ensure your website is compliant with the latest laws. One crucial step in this process is implementing a cookie consent banner. This banner informs

Yesterday, a United States District Court Judge in Texas ruled in favor of the AHA, Texas Hospital Association and hospital plaintiffs regarding the bulletins published by the Department of Health and Human Services during 2022 and 2023.  These bulletins restricted healthcare providers from using standard tracking technologies, specifically Google’s “GA4” and Meta’s pixel. Over the

At Target Continuum, we aim to support your efforts in reaching more lives and enhancing patient acquisition and retention through effective data management. We are reaching out to ensure you remain informed and compliant with two critical updates regarding Google Analytics and your website’s cookie consent. Google Analytics Update: Google has announced that as of

The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses and geolocation, even on sites without logins or specific treatment/billing information. The update eliminates ambiguity around scenarios where data may

On March 8, 2024, the Senate passed a bipartisan spending package, providing Community Health Centers with their first substantial funding increase in nearly a decade. This measure, which was earlier approved by the House of Representatives, was swiftly signed by President Biden on March 9. The funding boost amounts to $4.4 billion annually and includes

The recent publication in The Annals of Internal Medicine shed light on the extent of healthcare contact among older adults in traditional Medicare. Revealing that seniors spend approximately three weeks a year seeking medical care outside their homes, the study suggests potential issues of both overuse and underuse of healthcare services. NPR’s investigation into the

Earlier this week, OCR officials confirmed to the Information Security Media Group that HIPAA audits are being reinstated. OCR director, Melanie Fontes Rainer stated“OCR intends to initiate audits of HIPAA-regulated entities later this year. These audits can assist regulated entities in improving their HIPAA compliance and their protection of health information.”  This reaffirms the need

More and more states in the U.S. are using Medicaid funds to address the rising homelessness crisis, with at least 19 states investing in initiatives to provide housing for vulnerable populations. California leads with a $12 billion Medicaid initiative aimed at housing homeless patients, while other states like Arizona and Oregon are also dedicating significant