In a time where access to healthcare is increasingly digital, health literacy remains one of the most persistent barriers to achieving better population health. Patients may be surrounded by information, but not all of it

Private equity (PE) investment in healthcare is reshaping the industry, driving consolidation, increasing operational efficiency, and improving the patient experience. However, PE-backed healthcare organizations face unique challenges, including regulatory compliance, digital transformation, and brand differentiation.

A well-designed landing page can be the difference between a potential patient taking action or leaving your site. For healthcare organizations running digital marketing campaigns, having an optimized landing page is essential to driving conversions,

Creating a Healthcare Blog That Patients Actually Want to Read A well-crafted healthcare blog is a powerful tool for educating patients, building trust, and positioning your organization as a reliable source of information. But let’s

Timing is Everything: Aligning Healthcare Marketing with Seasonal Patient Needs The seasons bring about changes that require marketers to continually adjust their strategies. In healthcare, understanding these seasonal shifts in patient engagement and aligning marketing

In the ever-evolving landscape of healthcare marketing, one truth remains constant: content is king. High-quality, value-driven content can set your organization apart, engage patients meaningfully, and establish your brand as a trusted resource. At Target

For senior care facilities striving to enhance resident engagement and satisfaction, understanding residents’ perspectives and concerns is crucial. Tailored care and effective outreach hinge on these insights, yet time and resources can often limit deeper

What is The Google Ad Grant?   The Google Ad Grant is a recurring annual $120,000 ad grant. Nationally, over 850 health centers are enrolled in the Google Ad Grant program. Qualifying 501(c)(3)s receive a

Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online presence for senior care facilities (SCFs). This comprehensive guide explores the multifaceted approach to reputation management beyond mere

Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare industry is struggling to recruit and retain the best people. These challenges are multiplied for FQHCs, not-for-profit senior

The economic state of the United States has been up for debate since 2020. This past March the American Central Bank announced it does not predict a recession in 2024 or 2025 and other economists

Last week members of our team attended the 2024 Healthcare Marketing & Physicians Summit. Keaton, Jacob, and Reagan enjoyed three days of insightful lectures, panels, and networking! We know not everyone had the opportunity to

Word of mouth is one of the most influential yet underutilized marketing techniques for healthcare organizations. With patient satisfaction being paramount, cultivating strong relationships with current patients can increase loyalty, improve health outcomes, and attract

In the era of digital marketing, healthcare organizations face a unique challenge: how to effectively promote their services while safeguarding patients’ sensitive information in compliance with the Health Insurance Portability and Accountability Act (HIPAA). Violating

Moving with The Times: Adapting Seasonal Healthcare Marketing Strategies to Align with Patient Needs The seasons always bring change, and as marketers, we must continually adapt our strategies in turn. Understanding seasonal patterns in healthcare

For healthcare organizations aiming to thrive, retaining and expanding utilization of services by existing patients is essential for sustaining growth. Known ​as “patient ascension,” ​the process of ​nurturing relationships ​to encourage broader ​and deeper engagement

UNDERSTANDING YOUR PATIENTS’ QUESTIONS WITH ANSWER THE PUBLIC For ​healthcare providers, understanding ​​patients’ perspectives ​​and concerns is ​​key to providing ​​tailored care and ​​designing impactful ​​outreach. With ​​limited ​​​​time and ​​​​resources, clinics ​​need ​​easy ways

This October is Breast Cancer Awareness Month, a timely reminder of the importance of proactive and preventative healthcare. Mammograms are a critical proactive procedure for early detection. Unfortunately, during these current times of economic uncertainty, patients

Press releases are ​an invaluable​ yet often overlooked ​tool that can ​provide major ​benefits for Federally Qualified Health​ Centers (FQHCs). By crafting ​compelling press ​releases and distributing ​them strategically, FQHCs ​can build credibility,​ forge valuable

Nielsen recently published their 2023 Global Annual Marketing Report which provides unique insights into the common experiences, expectations, and challenges of digital marketers in North America. One of the key insights from this report was

Developing the right goals for your organization is the key to a successful marketing and patient outreach campaign. Developing good goals for your campaign can help you to maximize your resources toward your effort, increase

Earlier this month, HRSA announced the extension of ECV funding and additional funds for qualified nonprofits. While this is certainly exciting, many qualified nonprofits have found themselves at a loss for how to use their

Over the last decade people didn’t commonly associate mental health with education. It’s only been recent years that education has overcome the stigmatization that often comes with mental health. With that stigma, sufferers would reach

As we go into 2023, having an optimized digital experience is integral to the future of patient care, and analytics data is a treasure trove of user experience information to streamline your patient care. However,

How to Distribute WIC education Throughout Your Service Area There is a saying that it takes a village to raise a child. The Special Nutrition Program for Women, Infants, and Children (WIC) is the framework

Virtual Health Screening Tools Federally Qualified Health Clinics (FQHCs) have a considerable reach in the community, providing medical services to many needy people. With the recent recognition of mental illness as an important health issue,

Open Enrollment 2023 The Open Enrollment season for 2023 is upon us. This begins a hectic 45-day season to renew existing enrollees and getting new applicants into Health Insurance Marketplace coverage across the nation.