The Performance Prescription Podcast helps healthcare marketing and growth leaders who want honest insight into what actually works and recognition for the work they do every day.
Through candid conversations with health system leaders, partners, and industry voices, the show blends practical guidance on performance, operations, and emerging technology with real lessons on careers and leadership.
It’s a place to get smarter, stay grounded, and feel seen in an industry where success is still all about people.
What We Cover
Before cutting staff or services, what revenue opportunities should community health centers investigate? Rebecca Mankin and Sheila Long from Mankin Consulting Services join Target Continuum’s Jerry Hofer to explore revenue cycle gaps, provider capacity, payer mix, 340B pharmacy performance, and untapped funding resources. They explain how aligning finance, operations, and…
Phillip St. Ours shares how Augusta Health is innovating in ways that honor and serve communities across Virginia’s Shenandoah Valley, from organic farms and mobile clinics to community partnerships that build trust. He explores how listening to communities, removing practical barriers, and preserving human connection can guide meaningful innovation. Takeaways…
What happens when senior living shifts its focus from providing care to helping people live well? Bethany Mercer, Director of Operations at North Hill, shares how its Purposeful Living program brings wellness to life through lifelong learning, creative exploration, competitive sports, and resident leadership. She also discusses building a team…
When a patient asks an AI tool where to go for care, will it find your organization, describe it accurately, and recommend it? In this Ask Me Anything replay session, TrueSignal Founder and CEO Dana Lampert joins Target Continuum’s Keaton Wright and Hannah Simmons to answer questions about AI visibility…
Carrie Foote, president of the Arizona Rural Health Association, joins Target Continuum’s Karmen Horton to explore how telehealth can expand access and improve outcomes in rural communities. They discuss patient-centered program design, workforce development, sustainable funding strategies, and why technology alone cannot transform care. Takeaways Telehealth can reduce rural health…
Christen Foy shares how her career evolved from decision support to leading primary care strategy and growth at MaineHealth. She explores the growing importance of primary care, the potential of virtual health, and the need to deliver care based on each patient’s individual needs. Christen also offers practical career advice…
Lindsay Hutter, Chief Strategy & Marketing Officer at Goodwin Living, shares how the senior living and healthcare organization has grown from serving roughly 1,200 older adults a day in 2018 to more than 4,000 today while expanding its impact far beyond its residential campuses. She explains Goodwin Living’s commitment to…
Rachel Bowman shares how her team at Bayhealth brings healthcare’s human side to life through community outreach, an employee ambassador program, and an award-winning podcast. She explains how the podcast grew from an effort to reenergize clinicians after the pandemic into a platform that inspires employees, educates the community, and…
Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth.…
Dr. Cleamon Moorer, Jr., Founding Executive Director of Eye Care For Detroit, joins Preston Smith to explain why vision health is inseparable from overall wellness, especially for seniors and people managing chronic conditions. They explore the barriers that prevent patients from receiving medical eye care, the growing role of mobile…
John Looney, Vice President of Marketing and Communications at UMass Memorial Health, shares the leadership principles that have helped him unite a 30-person team around a common purpose, vision, and set of values. He explains how transparency, kindness, and clearly defined responsibilities can strengthen collaboration while improving the quality and…
Matt O’Rourke, Director of Marketing at Yale School of Medicine and Yale Medicine, shares how his background in journalism and personal experience as a cancer survivor have shaped his approach to healthcare marketing. He explains why authentic patient stories can differentiate a healthcare brand, how reviews reveal what patients genuinely…
Let’s Connect
Service-line growth has never been more complex or scrutinized. We partner with health system leaders to align strategy, activation, and attribution so patient growth is measurable, defensible, and sustainable.
If you’re looking for clarity and not just activity, let’s talk.
