The Performance Prescription Podcast helps healthcare marketing and growth leaders who want honest insight into what actually works and recognition for the work they do every day.
Through candid conversations with health system leaders, partners, and industry voices, the show blends practical guidance on performance, operations, and emerging technology with real lessons on careers and leadership.
It’s a place to get smarter, stay grounded, and feel seen in an industry where success is still all about people.
What We Cover
Drawing on her experience as both a Chief Marketing Officer and Chief Experience Officer, Christine Albert explores why patient retention, access, trust and experience are valuable growth levers for healthcare organizations. The conversation covers experience design, operational alignment, provider accessibility, and how healthcare marketers can drive meaningful business outcomes by…
Rebecca Mankin, Founder and CEO of Mankin Consulting, joins Jerry Hofer to discuss two of the most common application traps that rural health organizations encounter: misunderstanding allowable uses of funding, and failing to align projects with state priorities. Rebecca shares practical insights from years of experience helping healthcare organizations secure…
https://youtu.be/ZmXWUrNFki4 Carleigh Gabryel shares her unique career journey from television news reporter to leading research communications at the University of North Carolina. Along the way, she discovered a passion for helping researchers tell stories that connect scientific discoveries to real people, real communities, and real-world impact. Carleigh discusses how her…
https://youtu.be/T9SxeMF5hbU What does it really take to improve healthcare access in underserved communities? In this episode, Paola Rios, Nicole Kuzmicic and Dr. Kathy Cornelius from Central North Alabama Health Services, Inc. (CNAHSI) share how one of Alabama’s leading Federally Qualified Health Centers is helping patients overcome barriers to care through…
https://youtu.be/6B7nPmNM2sw Kate Stier shares how Capital Health has built trust across central New Jersey through a long-term commitment to community outreach, preventive screenings, educational publications, and boots-on-the-ground engagement. As Director of Public Relations and Community Outreach, she leads a team that works directly in the community to help patients access…
https://youtu.be/OD7Nih52g_c Dana Lampert, Founder and CEO of TrueSignal, explores how AI-powered search tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way patients research, compare, and choose healthcare organizations. Dana explains why many hospitals and provider groups are struggling to appear accurately in AI-generated recommendations, even when they have…
https://youtu.be/QQZgl1cyL_Q Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families. Genevieve explains how Sheppard Pratt launched a social…
https://youtu.be/mO6Hg9P_efI Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare…
https://youtu.be/_wu7MMFizhE What does it take to create real access to healthcare in underserved communities? In this episode, Domonic Hopson, President & CEO of Neighborhood Family Practice, shares a powerful and deeply human perspective on the realities of community health leadership and the role Federally Qualified Health Centers play in rebuilding…
https://youtu.be/AJbPhcUfQ-I Healthcare marketing is often measured by awareness, clicks, and scheduled appointments. But Orla Seidel, Director of CRM & Digital Marketing at Atlantic Health, believes the real opportunity is to measure what happens next: Did the patient show up? Did they complete the appointment? Did the experience reduce friction, improve…
https://youtu.be/hWGmH3w26Fs What does innovation really look like inside a rural Federally Qualified Health Center? In this episode, Dr. James Werth, CEO of Tri-Area Community Health, discusses the realities of leading an FQHC where mission, margin, staffing, and community needs all collide at once. From telehealth and school-based care to drone…
https://youtu.be/JOY3LNbnBE8 What does it really take to get hired at one of the most respected healthcare organizations in the country? In this episode, Mikey Weil from Boston Children’s Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice…
Let’s Connect
Service-line growth has never been more complex or scrutinized. We partner with health system leaders to align strategy, activation, and attribution so patient growth is measurable, defensible, and sustainable.
If you’re looking for clarity and not just activity, let’s talk.