The Performance Prescription Podcast helps healthcare marketing and growth leaders who want honest insight into what actually works and recognition for the work they do every day.
Through candid conversations with health system leaders, partners, and industry voices, the show blends practical guidance on performance, operations, and emerging technology with real lessons on careers and leadership.
It’s a place to get smarter, stay grounded, and feel seen in an industry where success is still all about people.
What We Cover
https://youtu.be/QQZgl1cyL_Q Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families. Genevieve explains how Sheppard Pratt launched a social…
https://youtu.be/mO6Hg9P_efI Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare…
https://youtu.be/_wu7MMFizhE What does it take to create real access to healthcare in underserved communities? In this episode, Domonic Hopson, President & CEO of Neighborhood Family Practice, shares a powerful and deeply human perspective on the realities of community health leadership and the role Federally Qualified Health Centers play in rebuilding…
https://youtu.be/AJbPhcUfQ-I Healthcare marketing is often measured by awareness, clicks, and scheduled appointments. But Orla Seidel, Director of CRM & Digital Marketing at Atlantic Health, believes the real opportunity is to measure what happens next: Did the patient show up? Did they complete the appointment? Did the experience reduce friction, improve…
https://youtu.be/hWGmH3w26Fs What does innovation really look like inside a rural Federally Qualified Health Center? In this episode, Dr. James Werth, CEO of Tri-Area Community Health, discusses the realities of leading an FQHC where mission, margin, staffing, and community needs all collide at once. From telehealth and school-based care to drone…
https://youtu.be/JOY3LNbnBE8 What does it really take to get hired at one of the most respected healthcare organizations in the country? In this episode, Mikey Weil from Boston Children’s Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice…
In this episode, Lynn Robbins shares a candid look at what it really takes to drive growth in post-acute and home-based care. From breaking down silos between sales and marketing to building true attribution and ROI, Lynn explains how healthcare organizations can evolve from outdated models into modern growth engines.…
https://youtu.be/0WtppvRzYeg In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type…
https://youtu.be/Jjk0P9eNgGw In this episode, Frank MacPherson of ChristianaCare shares a grounded, operator-level view of what’s actually changing in healthcare marketing and what teams need to do about it. From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care…
https://youtu.be/WMYg_TvW-Gw?si=Y4wgt0LVb9FxUd0R What does “access to care” really mean when your patients have to fly, snowmobile, or drive across frozen rivers just to see a provider? In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote…
https://youtu.be/Rm5vhHmsclU Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about. In this episode, Scott explores how to build credibility inside complex health systems, why the “messy”…
https://youtu.be/dm4aVAci0I4 David Tytell, Director of Marketing and Communications at MIT Health, discusses the mission of MIT Health, his career journey from astronomy to healthcare marketing, the importance of building relationships in marketing, taking risks to achieve success, the role of AI in enhancing marketing efforts, and the critical need for…
Let’s Connect
Service-line growth has never been more complex or scrutinized. We partner with health system leaders to align strategy, activation, and attribution so patient growth is measurable, defensible, and sustainable.
If you’re looking for clarity and not just activity, let’s talk.