The Performance Prescription Podcast helps healthcare marketing and growth leaders who want honest insight into what actually works and recognition for the work they do every day.
Through candid conversations with health system leaders, partners, and industry voices, the show blends practical guidance on performance, operations, and emerging technology with real lessons on careers and leadership.
It’s a place to get smarter, stay grounded, and feel seen in an industry where success is still all about people.
What We Cover
https://youtu.be/0WtppvRzYeg In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type…
https://youtu.be/Jjk0P9eNgGw In this episode, Frank MacPherson of ChristianaCare shares a grounded, operator-level view of what’s actually changing in healthcare marketing and what teams need to do about it. From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care…
https://youtu.be/WMYg_TvW-Gw?si=Y4wgt0LVb9FxUd0R What does “access to care” really mean when your patients have to fly, snowmobile, or drive across frozen rivers just to see a provider? In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote…
https://youtu.be/Rm5vhHmsclU Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about. In this episode, Scott explores how to build credibility inside complex health systems, why the “messy”…
https://youtu.be/dm4aVAci0I4 David Tytell, Director of Marketing and Communications at MIT Health, discusses the mission of MIT Health, his career journey from astronomy to healthcare marketing, the importance of building relationships in marketing, taking risks to achieve success, the role of AI in enhancing marketing efforts, and the critical need for…
Amy Comeau shares a refreshingly honest perspective on building a meaningful career in healthcare marketing. Drawing from a background that spans marketing, healthcare, and even the performing arts, Amy explains why the most successful marketers often take unconventional paths, and why embracing what makes you different can become your greatest…
Lance Bradshaw, Director of HR Workforce Transformation at Intermountain Health, discusses the evolving landscape of healthcare, the impact of AI on workforce management, and the importance of storytelling in recruitment. He emphasizes the need for continuous improvement in healthcare delivery, the challenges of workforce shortages, and the role of marketing…
What does it really mean for healthcare marketing to be a force multiplier? In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development,…
https://youtu.be/fYNX6VIU35c?si=Ax98HnSpPCG8nkUd Career growth in healthcare marketing happens when you decide to own it. In this episode, Jared Johnson sits down with Alan Shoebridge, Associate Vice President/Chief Communication Officer – National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at…
Let’s Connect
Service-line growth has never been more complex or scrutinized. We partner with health system leaders to align strategy, activation, and attribution so patient growth is measurable, defensible, and sustainable.
If you’re looking for clarity and not just activity, let’s talk.