The Performance Prescription Podcast helps healthcare marketing and growth leaders who want honest insight into what actually works and recognition for the work they do every day.
Through candid conversations with health system leaders, partners, and industry voices, the show blends practical guidance on performance, operations, and emerging technology with real lessons on careers and leadership.
It’s a place to get smarter, stay grounded, and feel seen in an industry where success is still all about people.
What We Cover
Lindsay Hutter, Chief Strategy & Marketing Officer at Goodwin Living, shares how the senior living and healthcare organization has grown from serving roughly 1,200 older adults a day in 2018 to more than 4,000 today while expanding its impact far beyond its residential campuses. She explains Goodwin Living’s commitment to…
Rachel Bowman shares how her team at Bayhealth brings healthcare’s human side to life through community outreach, an employee ambassador program, and an award-winning podcast. She explains how the podcast grew from an effort to reenergize clinicians after the pandemic into a platform that inspires employees, educates the community, and…
Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth.…
Dr. Cleamon Moorer, Jr., Founding Executive Director of Eye Care For Detroit, joins Preston Smith to explain why vision health is inseparable from overall wellness, especially for seniors and people managing chronic conditions. They explore the barriers that prevent patients from receiving medical eye care, the growing role of mobile…
John Looney, Vice President of Marketing and Communications at UMass Memorial Health, shares the leadership principles that have helped him unite a 30-person team around a common purpose, vision, and set of values. He explains how transparency, kindness, and clearly defined responsibilities can strengthen collaboration while improving the quality and…
Matt O’Rourke, Director of Marketing at Yale School of Medicine and Yale Medicine, shares how his background in journalism and personal experience as a cancer survivor have shaped his approach to healthcare marketing. He explains why authentic patient stories can differentiate a healthcare brand, how reviews reveal what patients genuinely…
Julia Sorensen, VP of Marketing at Mass General Brigham, shares how her unconventional path from EMS and clinical social work to healthcare marketing shaped her approach to problem-solving and leadership. She explains why smaller organizations may have an innovation advantage, how marketers can build community trust through low-cost engagement, and…
Drawing on her experience as both a Chief Marketing Officer and Chief Experience Officer, Christine Albert explores why patient retention, access, trust and experience are valuable growth levers for healthcare organizations. The conversation covers experience design, operational alignment, provider accessibility, and how healthcare marketers can drive meaningful business outcomes by…
Rebecca Mankin, Founder and CEO of Mankin Consulting, joins Jerry Hofer to discuss two of the most common application traps that rural health organizations encounter: misunderstanding allowable uses of funding, and failing to align projects with state priorities. Rebecca shares practical insights from years of experience helping healthcare organizations secure…
Carleigh Gabryel shares her unique career journey from television news reporter to leading research communications at the University of North Carolina. Along the way, she discovered a passion for helping researchers tell stories that connect scientific discoveries to real people, real communities, and real-world impact. Carleigh discusses how her team…
What does it really take to improve healthcare access in underserved communities? In this episode, Paola Rios, Nicole Kuzmicic and Dr. Kathy Cornelius from Central North Alabama Health Services, Inc. (CNAHSI) share how one of Alabama’s leading Federally Qualified Health Centers is helping patients overcome barriers to care through community…
Kate Stier shares how Capital Health has built trust across central New Jersey through a long-term commitment to community outreach, preventive screenings, educational publications, and boots-on-the-ground engagement. As Director of Public Relations and Community Outreach, she leads a team that works directly in the community to help patients access care…
Let’s Connect
Service-line growth has never been more complex or scrutinized. We partner with health system leaders to align strategy, activation, and attribution so patient growth is measurable, defensible, and sustainable.
If you’re looking for clarity and not just activity, let’s talk.
