Takeaways
- Before increasing media spend, check whether the care team can see new patients promptly and whether referrals are being processed into appointments.
- Review scheduling templates with oncologists to protect enough time for longer first consults while balancing survivorship follow-up and clinician workload.
- When patients face a wait for their first appointment, a telehealth check-in or clear instructions about testing and paperwork can help them feel supported and arrive prepared.
- Track time to first appointment, show rates, and referral leakage to see where patients get stuck between reaching out and receiving care.
- Use clicks and impressions to assess campaign performance, then report new consults, conversion to treatment, cost per acquired patient, and revenue where available to show leadership the business impact.
- Help patients and referring providers find accurate answers in AI search by publishing well-structured, current content that addresses specific questions from symptoms and testing through treatment.
- If your team has limited resources, start with one priority cancer type and build out content across the patient journey before expanding to the next.
- Give external specialists the same patient acquisition goals as your internal team so both are working toward outcomes such as attended appointments and new patients.
