Mike Baker on Human-First AI for Community Health Centers

Mike Baker, CEO of Heritage Health, joins Jerry Hofer to share a practical, human-first approach to using AI. From creative projects inspired by his daughter’s experience with endometriosis to ambient scribes helping providers leave work with their charts complete, Mike explores how experimentation can inform better leadership.

He discusses opportunities for small marketing teams, why transparency matters, and how Heritage Health is developing policies that keep humans accountable for AI-assisted work. His advice: start with something practical, check the results, and own what you share.

Takeaways

  • A human-first approach to AI starts by identifying repetitive tasks that tools can handle while preserving the relationships and judgment that healthcare depends on.
  • Personal experimentation with everyday tasks can help leaders understand AI’s capabilities and limitations before introducing tools into their organizations.
  • Heritage Health posts an AI disclosure statement on their website to help prevent patients, audiences, and collaborators from being misled about how content or interactions are created.
  • Human ownership of AI-assisted work means reviewing outputs, correcting mistakes, and taking responsibility for their impact.
  • Small health center marketing teams can use AI to help manage recurring responsibilities, such as staff recognition calendars, while maintaining human review.
  • Mike reports that ambient scribes at Heritage Health are helping providers finish documentation during their shifts and reclaim time outside work.
  • AI policies should consider how automation affects jobs and whether it strengthens the human contribution to care.
  • Leaders can begin with simple, practical prompts, but should verify research claims and citations before sharing AI-assisted work.

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