Is Your Organization Visible and Trusted by AI? Ask Me Anything ft. Dana Lampert

Takeaways

• AI visibility goes beyond appearing in an answer: the information needs to be accurate and detailed enough for the tool to recommend your organization.
• Patients can ask AI highly specific care questions and use its answers to check referrals or recommendations they have already received.
• Strong SEO provides a foundation, but AI also weighs information across provider profiles, directories, reviews, and other sources.
• Recent, detailed reviews and consistent provider information can help AI assess an organization’s credibility.
• When an AI answer is wrong, asking the tool where it found the information can help identify an outdated or conflicting source.
• Provider profiles should include verified details about conditions treated, procedures performed, insurance, locations, and access.
• Useful measures include how often an organization appears for priority questions, whether it is cited or recommended, how it compares with competitors, and whether the answers are accurate.
• Start by correcting facts that could prevent a patient from getting care, such as the wrong address, hours, phone number, insurance information, or service availability.