Lindsay Hutter on Purpose, Playbooks & the Future of Senior Living

Takeaways

• Goodwin Living’s mission is built around three priorities: being a provider of choice, an employer of choice, and a champion of social good.
• The organization now serves more older adults through healthcare services across the National Capital Region than it does on its residential campuses.
• Investing in employees through programs such as student loan repayment and citizenship assistance strengthens both the workforce and the organization’s ability to provide exceptional care.
• Goodwin Living turns proven internal programs into publicly available playbooks so other organizations and communities can benefit from what it has learned.
• Brain health, exercise, and other preventive programs can help older adults remain healthier, more independent, and engaged for longer.
• Families should begin planning for aging before care becomes urgent because growing demand, limited housing, and workforce shortages will increasingly restrict their choices.
• Honest conversations about aging can give older adults greater control over their future while relieving family members of difficult decisions during a crisis.
• Senior living leaders should maintain an external perspective by studying demographic shifts, technology, business trends, and innovations outside their own industry.