In a time where access to healthcare is increasingly digital, health literacy remains one of the most persistent barriers to achieving better population health. Patients may be surrounded by information, but not all of it is clear, actionable, or even accurate. That’s where healthcare marketers—and especially community-minded outreach partners like Target Continuum—come in.
We believe that every message matters. Whether it’s a simple social ad or an in-depth blog post, each touchpoint is an opportunity to educate, empower, and connect. It’s also an opportunity to close the health literacy gap that keeps many patients from getting the care they need.
Why Health Literacy Still Matters
The CDC defines health literacy as the degree to which individuals can find, understand, and use information and services to make health-related decisions. Unfortunately, only 12% of U.S. adults have proficient health literacy. The consequences are real: missed screenings, medication errors, and preventable emergency room visits—especially in underserved communities.
Patients often struggle with:
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Understanding medical jargon
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Navigating healthcare systems
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Differentiating between reliable and misleading information
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Knowing when and how to seek care
This is where thoughtful, clear, and community-aligned digital content becomes a critical public health tool.
Digital Tools That Educate and Empower
At Target Continuum, we use a full spectrum of content tools designed not just to attract patients, but to educate and activate them. Here’s how:
1. Ad Copy & Messaging That Meets People Where They Are
Our ad campaigns don’t just promote services—they explain them in human language. Every word is chosen with empathy and clarity in mind, ensuring that patients don’t scroll past messages they actually need to see. Moreover, using the latest in behavioral economics allows marketers to reach patients with messaging they are most likely to resonate and engage with. This subtle shift turns awareness into understanding—and clicks into appointments.
2. Website Copy That Serves as a Digital Health Guide
Websites should do more than list services—they should explain them. We help healthcare clients transform dry, clinical copy into approachable, easy-to-navigate experiences. That means:
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Breaking down complex procedures
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Explaining what to expect in plain language
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Reassuring visitors with tone and structure
It’s not just about SEO—it’s about creating digital spaces where patients feel informed and in control.
3. Blog Content That Builds Confidence
Blogs are one of the most powerful tools for boosting health literacy. They allow us to go deeper, covering topics like:
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When to visit urgent care vs. the ER
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Managing chronic conditions at home
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Understanding health insurance basics
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Preventative care by age and gender
Blogs should be designed to answer real-life questions—using search data, provider insights, and a storytelling approach that makes even technical topics digestible.
Bridging the Gap for Better Outcomes
Every time we simplify a sentence or reframe a confusing concept, we’re removing a barrier between a patient and their provider. When we close the literacy gap, we open doors to better outcomes.
At Target Continuum, our mission isn’t just about marketing—it’s about building a healthier community, one educated patient at a time.
If your healthcare organization is ready to elevate patient education and engagement, let’s connect. Together, we can turn every piece of content into a bridge to better health.