Career growth in healthcare marketing happens when you decide to own it.
In this episode, Jared Johnson sits down with Alan Shoebridge, Associate Vice President/Chief Communication Officer – National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at the table in healthcare communications. From getting comfortable with public speaking to pushing past professional hesitancy, Alan shares practical advice for marketers who want to move from tactical execution to strategic influence.
They explore why curiosity about the broader healthcare landscape makes you more effective, how to build stakeholder relationships early, and why no one will care about your career as much as you do. Alan also discusses the importance of mentoring, developing a strategic mindset, and intentionally building your personal brand.
Push past the hesitancy. Build your brand. Own your career.
Takeaways
- Being comfortable with public speaking is crucial for growth.
- Embrace scary opportunities to learn and grow.
- Build relationships early with stakeholders.
- Curiosity about the industry enhances marketing
effectiveness. - Push past hesitancy to gain a voice at the table.
- Recognize that no one cares about your career as much as you
do. - Invest in building your personal brand.
- Don’t hesitate to suggest improvements in processes.
- Leverage your team to focus on strategic tasks.
- Take the opportunity to share your work and its impact.
