Important Deadline: Please have this configured on your website no later than November 4th, 2024. With evolving privacy regulations such as GDPR and CCPA, it’s more important than ever to ensure your website is compliant with the latest laws. One crucial step in this process is implementing a cookie consent banner. This banner informs…
What is The Google Ad Grant? The Google Ad Grant is a recurring annual $120,000 ad grant. Nationally, over 850 health centers are enrolled in the Google Ad Grant program. Qualifying 501(c)(3)s receive a $10,000 per month in-kind advertising credit to be used towards paid search ads on Google. The Google Ad Grant is…
Reputation management plays a pivotal role in attracting new residents, enhancing credibility, and establishing a robust online presence for senior care facilities (SCFs). This comprehensive guide explores the multifaceted approach to reputation management beyond mere reviews, offering actionable insights and best practices tailored specifically for SCFs looking to elevate their digital marketing strategies. Understanding Reputation…
Recruitment and retention in healthcare is a challenge. From long work hours to occupational burnout the healthcare industry is struggling to recruit and retain the best people. These challenges are multiplied for FQHCs, not-for-profit senior communities, and non-profit health centers with tighter budgets and fewer resources. Recruitment and retention is not just a problem for…
Yesterday, a United States District Court Judge in Texas ruled in favor of the AHA, Texas Hospital Association and hospital plaintiffs regarding the bulletins published by the Department of Health and Human Services during 2022 and 2023. These bulletins restricted healthcare providers from using standard tracking technologies, specifically Google’s “GA4” and Meta’s pixel. Over the…
The economic state of the United States has been up for debate since 2020. This past March the American Central Bank announced it does not predict a recession in 2024 or 2025 and other economists agree. With this said others like Forbes, Yahoo Finance and Business Insider still predict the possibility of a recession before…
FOR IMMEDIATE RELEASE Contact: Reagan Markland Target Continuum 317-807-0520 rmarkland@targetcontinuum.com targetcontinuum.com Target Continuum Partners with Rehavior: A New Era in Healthcare Marketing and Communications Focused on Behavioral Change and Health Equity Indianapolis, IN — [5/7/2024] — Target Continuum, a leader in healthcare marketing, proudly announces a pioneering partnership with Rehavior, an innovative…
At Target Continuum, we aim to support your efforts in reaching more lives and enhancing patient acquisition and retention through effective data management. We are reaching out to ensure you remain informed and compliant with two critical updates regarding Google Analytics and your website’s cookie consent. Google Analytics Update: Google has announced that as of…
Last week members of our team attended the 2024 Healthcare Marketing & Physicians Summit. Keaton, Jacob, and Reagan enjoyed three days of insightful lectures, panels, and networking! We know not everyone had the opportunity to partake, so we’ve gathered our key insights to share. Conference Overview: Our team could agree that this was not…
The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses and geolocation, even on sites without logins or specific treatment/billing information. The update eliminates ambiguity around scenarios where data may…
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