3-Part Lunch & Learn Series
Al is changing how patients and referral partners search for and discover healthcare organizations. This three-part series cuts through the noise across two strategy-driven sessions and one interactive office hours so you leave with clear next steps, stronger prompts, and realistic, ethical use cases to help your organization stay visible, without adding headcount.
Al Search & Visibility
What Healthcare Marketers Need to Know Now
Thursday, April 9 · 1 :00 PM ET
Al is changing how people search, discover and trust healthcare brands – and it’s happening faster than most small teams can keep up with. We’ll break down the current state of Al and search in plain English, covering how traditional SEO is evolving into AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), why Al visibility now goes beyond Google, and how Al tools surface and recommend healthcare brands.
Al as Your Marketing Teammate
Prompting, Training & Everyday Use for Small Teams
Thursday, April 16 · 1 :00 PM ET
We move from theory to execution. You’ll learn how to use Al as a true thought partner – not a content shortcut. We’ll show how to write better prompts, train Al on your brand voice and tone, and explore the concept of a custom “Brand Guru” GPT. See real-world examples of how small marketing teams are using Al to save time, spark ideas and improve consistency.
Al Office Hours
Bring Your Real-World Questions
Thursday, April 23 · 1 :00 PM ET
In this interactive session, we open the floor to your real-world challenges. Whether you’ve tested Al visibility, experimented with prompts or started training Al on your brand voice, this is your chance to ask questions, workshop scenarios and get practical feedback. Come ready to share what you’re seeing and where you’re getting stuck.
Meet Your Presenters & Host
Diane Hammons
Director of Digital Engagement · WG Content
Diane helps healthcare organizations embrace digital transformation and adapt to an Al-driven future. She covers how traditional SEO is evolving into AEO and GEO, why Al visibility now goes beyond Google, and how Al tools surface and recommend healthcare brands. She is also a frequent national conference speaker and podcast guest.
Heather Stanley
Director of Marketing · WG Content
Heather helps healthcare organizations translate Al, search and content trends into practical strategy and day-to-day execution for lean marketing teams. She will walk through practical examples of how to use Al as a thought partner – writing better prompts, training Al on your brand voice, and building consistency without adding headcount.
What You’ll Learn
- How Al-powered search (ChatGPT, Google Al Overviews, Perplexity) is changing how patients and referral partners discover healthcare organizations
- The differences between SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) – and why all three matter now
- How to write clearer, more effective prompts and train Al on your brand’s voice, tone and messaging
- What a custom GPT is, when it’s worth building one, and how to use Al for social, email and content planning
- Safe, ethical and realistic Al use cases for lean healthcare marketing teams – without adding headcount
- Interactive office hours to workshop real-world scenarios, troubleshoot visibility challenges and refine live prompts with peers
Cost
- $95 per organization
- Send as many team members as you want
