Earlier this week, OCR officials confirmed to the Information Security Media Group that HIPAA audits are being reinstated. OCR director, Melanie Fontes Rainer stated“OCR intends to initiate audits of HIPAA-regulated entities later this year. These audits can assist regulated entities in improving their HIPAA compliance and their protection of health information.”  This reaffirms the need to make a good-faith effort to ensure all marketing activities are protecting patient privacy.