New HHS Guidelines Clarify Key Information For Marketers

The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses and geolocation, even on sites without logins or specific treatment/billing information. The update eliminates ambiguity around scenarios where data may…

From Patients to Promoters: Capitalizing on Word of Mouth

Word of mouth is one of the most influential yet underutilized marketing techniques for healthcare organizations. With patient satisfaction being paramount, cultivating strong relationships with current patients can increase loyalty, improve health outcomes, and attract new patients through referrals.  As a healthcare provider’s most valuable marketing asset, current patients’ first-hand experiences, whether good or bad,…

Funding Increase for FQHCs

On March 8, 2024, the Senate passed a bipartisan spending package, providing Community Health Centers with their first substantial funding increase in nearly a decade. This measure, which was earlier approved by the House of Representatives, was swiftly signed by President Biden on March 9. The funding boost amounts to $4.4 billion annually and includes…

Recent Study Indicates Ageism in Healthcare Practices

The recent publication in The Annals of Internal Medicine shed light on the extent of healthcare contact among older adults in traditional Medicare. Revealing that seniors spend approximately three weeks a year seeking medical care outside their homes, the study suggests potential issues of both overuse and underuse of healthcare services. NPR’s investigation into the…