Greenwood, Indiana — March 27, 2025 — Target Continuum, a leader in transforming healthcare brand communications through HIPAA-compliant, patient-first marketing strategies, is poised to assist healthcare marketers in navigating the upcoming changes to Google Tag Manager (GTM) set to take effect on April 10, 2025.​ Google’s update will automatically load the Google tag before firing…
The healthcare analytics industry is poised for unprecedented growth, with projections forecasting an increase from USD 25.89 billion in 2024 to an impressive USD 145.81 billion by 2032, representing a compound annual growth rate (CAGR) of 24.1%. This surge is driven by the growing demand for data-driven solutions to improve patient outcomes, streamline operations, and…
During a recent roundtable discussion with healthcare agency founders, we unpacked the significant changes Meta will implement starting in January 2025. These updates will impact how healthcare advertisers manage data, create audiences, and optimize campaigns. Here’s what you need to know and how to prepare: 1. Key Updates to Meta’s Data Handling for Healthcare…
Important Deadline: Please have this configured on your website no later than November 4th, 2024. With evolving privacy regulations such as GDPR and CCPA, it’s more important than ever to ensure your website is compliant with the latest laws. One crucial step in this process is implementing a cookie consent banner. This banner informs…
Yesterday, a United States District Court Judge in Texas ruled in favor of the AHA, Texas Hospital Association and hospital plaintiffs regarding the bulletins published by the Department of Health and Human Services during 2022 and 2023. Â These bulletins restricted healthcare providers from using standard tracking technologies, specifically Google’s “GA4” and Meta’s pixel. Over the…
FOR IMMEDIATE RELEASE Contact: Reagan Markland Target Continuum 317-807-0520 rmarkland@targetcontinuum.com targetcontinuum.com Target Continuum Partners with Rehavior: A New Era in Healthcare Marketing and Communications Focused on Behavioral Change and Health Equity  Indianapolis, IN — [5/7/2024] — Target Continuum, a leader in healthcare marketing, proudly announces a pioneering partnership with Rehavior, an innovative…
At Target Continuum, we aim to support your efforts in reaching more lives and enhancing patient acquisition and retention through effective data management. We are reaching out to ensure you remain informed and compliant with two critical updates regarding Google Analytics and your website’s cookie consent. Google Analytics Update: Google has announced that as of…
The update to the 2022 bulletin emphasizes the importance of adhering to HIPAA compliance regulations when sharing Personal Health Information (PHI) with tracking technology vendors. It clarifies that PHI includes data such as IP addresses and geolocation, even on sites without logins or specific treatment/billing information. The update eliminates ambiguity around scenarios where data may…
On March 8, 2024, the Senate passed a bipartisan spending package, providing Community Health Centers with their first substantial funding increase in nearly a decade. This measure, which was earlier approved by the House of Representatives, was swiftly signed by President Biden on March 9. The funding boost amounts to $4.4 billion annually and includes…
The recent publication in The Annals of Internal Medicine shed light on the extent of healthcare contact among older adults in traditional Medicare. Revealing that seniors spend approximately three weeks a year seeking medical care outside their homes, the study suggests potential issues of both overuse and underuse of healthcare services. NPR’s investigation into the…
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