In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.
Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.
Takeaways
- Advanced primary care models work because they shift from transactional visits to continuous, relationship-based care.
- Multidisciplinary teams (PCP, PT, behavioral health, pharmacy, coaching) unlock better outcomes by addressing the whole person.
- Virtual care is essential for access, especially in rural markets where distance is a major barrier.
- AI’s biggest near-term impact in healthcare will be improving efficiency and enhancing patient relationships.
- Employers are increasingly becoming key drivers of healthcare innovation by sponsoring alternative care models for their workforce.
- Career growth in healthcare often comes down to building your network, staying prepared, and controlling what you can when things get hard.



