Word of mouth is one of the most influential yet underutilized marketing techniques for healthcare organizations. With patient satisfaction being paramount, cultivating strong relationships with current patients can increase loyalty, improve health outcomes, and attract new patients through referrals. As a healthcare provider’s most valuable marketing asset, current patients’ first-hand experiences, whether good or bad,…
On March 8, 2024, the Senate passed a bipartisan spending package, providing Community Health Centers with their first substantial funding increase in nearly a decade. This measure, which was earlier approved by the House of Representatives, was swiftly signed by President Biden on March 9. The funding boost amounts to $4.4 billion annually and includes…
The recent publication in The Annals of Internal Medicine shed light on the extent of healthcare contact among older adults in traditional Medicare. Revealing that seniors spend approximately three weeks a year seeking medical care outside their homes, the study suggests potential issues of both overuse and underuse of healthcare services. NPR’s investigation into the…
Modern patients are remarkably different from those in previous generations, particularly in their approach to selecting healthcare providers and researching treatment options. This change was inevitable with the massive influx of health information accessible through digital technology. Healthcare marketing must evolve to address these informed consumers who possess the knowledge and power to select their…
As we go into 2023, having an optimized digital experience is integral to the future of patient care, and analytics data is a treasure trove of user experience information to streamline your patient care. However, as you may have heard, Google is making a big change to its mainstream analytics platform. Universal Analytics (UA) is…
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