California recently announced it will become the first state to allow all undocumented immigrants to be eligible for state healthcare insurance programs. Beginning on January 1, 2024, around 750,000 adults between the ages of 26 and 49 years old will become eligible to receive Medi-Cal benefits. Previously, this coverage was only available to undocumented immigrants…
For healthcare organizations aiming to thrive, retaining and expanding utilization of services by existing patients is essential for sustaining growth. Known ​as “patient ascension,” ​the process of ​nurturing relationships ​to encourage broader ​and deeper engagement ​can lead to improved health ​outcomes and ​increased revenue. In this blog, we’ll explore why patient ascension is so important…
In commemoration of World AIDS day on December 1, HRSA released the Ryan White HIV/AIDS Program Annual Data Report. This report included Notably, nine out of ten HIV patients are virally suppressed. A patient is considered virally suppressed when they cannot pass HIV via sexual intercourse. This statistic is particularly important because it reaffirms the…
UNDERSTANDING YOUR PATIENTS’ QUESTIONS WITH ANSWER THE PUBLIC For ​healthcare providers, understanding ​​patients’ perspectives ​​and concerns is ​​key to providing ​​tailored care and ​​designing impactful ​​outreach. With ​​limited ​​​​time and ​​​​resources, clinics ​​need ​​easy ways ​​to gain ​​insights ​​into ​​what ​​information ​​​​patients are ​​seeking, ​​what ​​questions ​​they ​​have, and ​​how ​​to best ​​meet their ​​​​needs.…
The American Hospital Association (AHA) and allies filed a lawsuit against the U.S. Health and Human Services Office for Civil Rights (OCR). In late 2022, OCR released guidance that prevented the use of online tracking pixels on both websites and mobile apps. This lawsuit seeks to block enforcement of HIPAA guidance regarding online-tracking technologies. Essentially,…
This October is Breast Cancer Awareness Month, a timely reminder of the importance of proactive and preventative healthcare. Mammograms are a critical proactive procedure for early detection. Unfortunately, during these current times of economic uncertainty, patients may be tempted to cut back on preventive medical. However, ​being proactive ​about one’s health is ​more critical now than…
Press releases are ​an invaluable​ yet often overlooked ​tool that can ​provide major ​benefits for Federally Qualified Health​ Centers (FQHCs). By crafting ​compelling press ​releases and distributing ​them strategically, FQHCs ​can build credibility,​ forge valuable partnerships, ​nurture local media relationships, ​and attract new patients. This ​powerful content ​format allows clinics to ​showcase their ​expertise, ​highlight…
Nielsen recently published their 2023 Global Annual Marketing Report which provides unique insights into the common experiences, expectations, and challenges of digital marketers in North America. One of the key insights from this report was that marketers’ confidence in measuring their returns on investments is relatively low. In fact, on average North American marketers only…
Developing the right goals for your organization is the key to a successful marketing and patient outreach campaign. Developing good goals for your campaign can help you to maximize your resources toward your effort, increase accountability, provide mission clarity, and boost motivation. A study at the University of Texas indicated that setting goals keeps you…
Earlier this month, HRSA announced the extension of ECV funding and additional funds for qualified nonprofits. While this is certainly exciting, many qualified nonprofits have found themselves at a loss for how to use their new or residual funding and are even prepared to give it back. Don’t let the opportunity pass you by. Here…
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