Nielsen recently published their 2023 Global Annual Marketing Report which provides unique insights into the common experiences, expectations, and challenges of digital marketers in North America. One of the key insights from this report was that marketers’ confidence in measuring their returns on investments is relatively low. In fact, on average North American marketers only…
Developing the right goals for your organization is the key to a successful marketing and patient outreach campaign. Developing good goals for your campaign can help you to maximize your resources toward your effort, increase accountability, provide mission clarity, and boost motivation. A study at the University of Texas indicated that setting goals keeps you…
Earlier this month, HRSA announced the extension of ECV funding and additional funds for qualified nonprofits. While this is certainly exciting, many qualified nonprofits have found themselves at a loss for how to use their new or residual funding and are even prepared to give it back. Don’t let the opportunity pass you by. Here…
Over the last decade people didn’t commonly associate mental health with education. It’s only been recent years that education has overcome the stigmatization that often comes with mental health. With that stigma, sufferers would reach out to those closest to them, loved ones, and a faith leader, before approaching a mental health provider. With adequate…
As we go into 2023, having an optimized digital experience is integral to the future of patient care, and analytics data is a treasure trove of user experience information to streamline your patient care. However, as you may have heard, Google is making a big change to its mainstream analytics platform. Universal Analytics (UA) is…
How to Distribute WIC education Throughout Your Service Area There is a saying that it takes a village to raise a child. The Special Nutrition Program for Women, Infants, and Children (WIC) is the framework that makes that village practical and functional. This program facilitates federal grants to states to help care for, feed, and…
Virtual Health Screening Tools Federally Qualified Health Clinics (FQHCs) have a considerable reach in the community, providing medical services to many needy people. With the recent recognition of mental illness as an important health issue, federally qualified health clinics can take advantage of this. Providing online or mobile health testing tools is an excellent way…
Open Enrollment 2023 The Open Enrollment season for 2023 is upon us. This begins a hectic 45-day season to renew existing enrollees and getting new applicants into Health Insurance Marketplace coverage across the nation. For 2023, Open Enrollment runs from November 1, 2022, and ends on January 15, 2023. Getting the currently enrolled to…
Promote Preventative Screenings During Breast Cancer Awareness Month October is Breast Cancer Awareness Month, and as a Federally Qualified Health Center (FQHC), you may be looking for ways to market your services to patients in your community effectively. Breast cancer is the most common cancer among women in the United States, and the second leading…
Elevate your population’s health consciousness Bring in a steady flow of new patients to your providers Ultimately lead to more lives saved. What is Connected TV? A connected TV is a TV set linked to the internet and is used to stream video content. Other users define connected TV as digital content accessed through apps…
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