Matt Rector on Growing a New Relationship-Based Primary Care Model

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship. 

Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams. 

Takeaways

  • Advanced primary care models work because they shift from transactional visits to continuous, relationship-based care. 
  • Multidisciplinary teams (PCP, PT, behavioral health, pharmacy, coaching) unlock better outcomes by addressing the whole person. 
  • Virtual care is essential for access, especially in rural markets where distance is a major barrier. 
  • AI’s biggest near-term impact in healthcare will be improving efficiency and enhancing patient relationships. 
  • Employers are increasingly becoming key drivers of healthcare innovation by sponsoring alternative care models for their workforce.
  • Career growth in healthcare often comes down to building your network, staying prepared, and controlling what you can when things get hard.

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